International Business Development Manager

3 weeks ago

Old Toronto, Ontario, Canada The Coca-Cola Company Full time
Job Summary:

The Coca-Cola Company is seeking a highly skilled International Business Development Manager to oversee the development and execution of business strategies with our international business in Canada. This role will lead the Business Development for their assigned territory with the support of a cross-functional team including Sales, Shopper Marketing, external Retailers, and our local Coca-Cola bottler with the execution of strategic brand plans.

Key Responsibilities:
  • Manage the relationship with the Franchise team leading bi-weekly meetings to ensure strategic objectives are maintained and tracked.
  • Lead and develop the BODYARMOR and Powerade short-term and long-term marketing strategy internationally, fueled by consumer insights, category trends, brand insights.
  • Oversee the development and execution of marketing initiatives including retail marketing, field marketing, asset/partner management, public relations, and digital/social media programming.
  • Lead external agencies to deliver impactful creative, breakthrough media plans and best in class consumer promotions.
  • Strategic leader responsible for collaborating with BASN internal shopper and sales counterparts to develop unique marketing programs for key customers that achieve overall business objectives.

Requirements:
  • Bachelor's degree or relevant experience required; MBA a plus
  • 8+ years of brand marketing experience focused on CPG product(s) required
  • Strong analysis, strategic thinking, creative thinking, team leadership, planning, organizing, problem-solving skills.
  • Ability to adjust on the fly and thrive in an ever-changing environment

What We Offer:
  • Iconic Brand: Work on the most recognized brands in the world and be part of developing the brand's next chapter.
  • Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and expose you to emerging digital platforms and marketing insights.
  • Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

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