Marketing Director for US Enterprise Sales Team

2 weeks ago

Old Toronto, Canada Dayforce Corporation Full time
About Dayforce Corporation

Dayforce Corporation is a global human capital management (HCM) company that offers a unified Cloud HCM platform.

We are committed to making work life better for our employees, customers, partners, and communities globally.

About the Opportunity

The Field Marketing team at Dayforce plays a crucial role in supporting prospect and customer go-to-market teams at a regional level through in-person and virtual interactions. We serve as the voice of regional go-to-market teams to the wider marketing team and represent the voice of marketing into the go-to-market teams that we support.

This position offers a unique opportunity to build and be a foundational member of Dayforce's Field Marketing organization serving the US Enterprise sales team and their goal to acquire new customers for Dayforce.

Key Responsibilities
  • Lead a team of Field Marketers to develop and execute integrated marketing programs that drive leads, pipeline, and revenue growth.
  • Collaborate with cross-functional teams to develop assets and content for campaigns, including Demand Management, Sales, Product Marketing, Corporate Marketing, and subject matter experts.
  • Work closely with Product Marketing, Sales, and Demand Management teams to improve BDR output and funnel results down to the individual meeting and deal level.
  • Own the overall management of joint marketing funds, holding Field Marketing Managers (FMMs) to a high standard of approvals and monitoring of results.
Requirements
  • 10+ years' experience in field marketing, segment marketing, account-based marketing, or product marketing role.
  • Minimum of 5 years leading marketing teams.
  • Executive presence and gravitas to engage with key internal and external stakeholders.
  • Excellent verbal, written, and presentation skills, including strong asset creation skills.
  • Demonstrated analytical skill set and problem solver – able to optimize go-to-market plans and strategies.
  • Demonstrated expertise in developing and implementing marketing strategies in partnership with sales, aimed at acquiring new clients and expanding sales within existing customer base.
  • Knowledge and experience in enterprise technology, with HCM market experience a plus.
  • Natural storytelling ability to create compelling messaging for marketing deliverables.
About You

You will thrive in this role if you have a proven track record of driving revenue growth, building high-performing teams, and collaborating with cross-functional teams to achieve business objectives.

We offer a competitive salary of $120,000 - $180,000 per year, depending on experience, and a range of benefits to support your personal and professional development.

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