Brand and Marketing Director

2 months ago


Old Toronto, Canada Fable Full time
p>About Fable

The best digital teams work with Fable to make products more accessible for over 1 billion people who live with disabilities. Fable ranked #3 on the 2022 LinkedIn Top Startups Canada list and Fast Company's 2023 Most Innovative Companies in Design list.

About The Role

At Fable, we're all about making the digital world accessible, and as our new Director of Product Marketing, you'll play a big part in this mission. You'll use your knack for digging up market insights and your flair for storytelling to show the world why Fable is the right partner for large enterprise organizations looking to shift accessibility left. Reporting directly to our VP of Marketing, you'll dive deep into understanding who our ideal customers are, the problems they are trying to solve, and how we can stand out from the competition.

In this role, you'll be the glue that brings together our product, marketing, sales, and customer success teams. You'll help shape our go-to-market strategy, spot new opportunities, and guide the direction of our product roadmap. We're looking for someone who can balance strategic thinking with hands-on execution to help us hit our ambitious growth targets.

We are a remote-first company. Build and maintain strong relationships with product, sales, customer experience, and marketing teams to ensure cross-functional alignment that supports an efficient and effective go-to-market strategy, accelerating both customer acquisition and retention.

Lead Market Research and Analysis: Conduct in-depth market, customer, and competitor research to uncover new opportunities and generate buyer insights that inform strategic decisions. Use these insights to evolve Fable's brand vision and establish us as the category leader in digital accessibility.

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