Sales and Marketing Director for Senior Living

3 weeks ago


Markham, Ontario, Canada Lifetimes Living Inc Full time

We are seeking an experienced Sales and Marketing Director to join our team at Lifetimes Living Inc.

Job Overview

This role is responsible for driving results through a blend of on-site support and digital marketing. As a Sales and Marketing Director, you will split your time between hands-on community engagement and managing online marketing campaigns to increase occupancy and brand visibility.

The ideal candidate will have 3-5 years of experience in sales, preferably in the senior living or hospitality industry. They should possess strong conflict management and problem-solving skills, as well as familiarity with CRM systems and marketing automation tools.

The successful candidate will be responsible for supporting our retirement communities by spending three days a week on-site, coaching sales teams, ensuring occupancy targets and KPIs are met, and driving outreach efforts. The remaining two days a week will focus on digital marketing, with a special emphasis on social media management, marketing automation, and CRM systems to generate leads and enhance online presence.

Key Responsibilities
  • Sales Coaching: Coach sales teams on outreach and sales processes, ensuring effective follow-up, lead management, and community engagement, while monitoring and upholding sales standards across all communities.
  • Digital Marketing: Manage online inquiries, leads, and social media channels to generate interest and drive occupancy. Analyze data from CRM systems to drive business decisions and refine strategies.
  • Marketing Events: Support the planning of marketing events and special promotions to meet occupancy goals. Ensure competitive analysis is completed and used to position communities effectively in the market.

Salary: $80,000 - $110,000 per year, depending on experience.

Benefits: Competitive wages, employee benefits, employee and family assistance program, and support for personal and professional growth.



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