Senior Living Sales and Marketing Strategist

7 days ago


Markham, Ontario, Canada Lifetimes Living Inc Full time

We are seeking a dynamic Senior Living Sales and Marketing Strategist to drive results through a blend of on-site support and digital marketing. This role requires an individual experienced in sales coaching and online marketing, particularly in the senior living or hospitality industry.

Job Overview

The ideal candidate will split their time between hands-on community engagement and managing online marketing campaigns to increase occupancy and brand visibility.

This is an exciting opportunity to lead sales teams while driving online marketing strategies to enhance our communities' success.

About the Role

As a Senior Living Sales and Marketing Manager, you will be responsible for supporting our retirement communities by spending three days a week on-site, coaching sales teams, ensuring occupancy targets and KPIs are met, and driving outreach efforts. The remaining two days a week will focus on digital marketing, with a special emphasis on social media management, marketing automation, and CRM systems to generate leads and enhance online presence.

Key Responsibilities:
  • Monitor sales targets, sales standards, and community outreach efforts.
  • Analyze data from CRM systems to drive business decisions and refine strategies.
  • Manage online inquiries, leads, and social media channels to generate interest and drive occupancy.
  • Support the planning of marketing events and special promotions to meet occupancy goals.
  • Ensure competitive analysis is completed and used to position communities effectively in the market.
  • Provide support for the planning and execution of community marketing campaigns and events.
  • Coach sales teams on outreach and sales processes, ensuring effective follow-up, lead management, and community engagement, while monitoring and upholding sales standards across all communities.
Qualifications and Requirements

We are looking for a highly skilled and experienced professional with a strong background in sales, preferably in the senior living or hospitality industry. Key qualifications include:

  • 3-5 years of experience in sales.
  • Strong conflict management and problem-solving skills.
  • Familiarity with the retirement home sector and ability to build strong community relationships.
  • Proficiency in CRM systems and marketing automation tools.
  • Experience in social media management and online marketing efforts.
  • Proven ability to coach and lead sales teams in outreach and sales processes.
  • Advanced computer skills, including proficiency in Microsoft Office.
  • Strong creative, strategic, analytical, and organizational skills.
  • Knowledge of the local communities and established connections within the retirement home sector.
  • Excellent communication skills (both verbal and written) and strong interpersonal skills.
  • Experience managing others effectively in a senior sales and marketing role.
  • Familiarity with relevant legislation.
What We Offer

We offer a competitive salary range of $65,000 - $90,000 per year, based on experience, as well as a comprehensive benefits package, employee assistance program, and opportunities for professional growth and development.



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