Senior Living Sales and Marketing Strategist

19 hours ago


Markham, Ontario, Canada Peterboroughretirement Full time

We are seeking a seasoned Senior Living Sales and Marketing Strategist to drive occupancy and brand visibility for our retirement communities.

About the Role

This exciting opportunity combines hands-on community engagement with digital marketing expertise, requiring an individual who can effectively coach sales teams and manage online marketing campaigns.

  • Monitor sales targets, analyze CRM data, and refine strategies to meet occupancy goals.
  • Manage online inquiries, leads, and social media channels to generate interest and drive occupancy.
  • Support the planning of marketing events and special promotions to enhance community success.

A successful candidate will have 3-5 years of experience in Sales, preferably in the senior living or hospitality industry, with strong conflict management and problem-solving skills. Proficiency in CRM systems and marketing automation tools is also essential.

Key Responsibilities
  • Coaching sales teams on outreach and sales processes, ensuring effective follow-up, lead management, and community engagement.
  • Providing support for the planning and execution of community marketing campaigns and events.
  • Maintaining knowledge of the local market and established connections within the retirement home sector.

The estimated salary for this role is $70,000 - $90,000 per year, depending on experience, based on national averages in Canada and taking into account the cost of living in Peterborough.



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