Sales and Marketing Strategist for Senior Living

20 hours ago


Markham, Ontario, Canada Themillwood Full time

At Themillwood, we are seeking a seasoned Sales and Marketing Strategist to drive results through a unique blend of on-site support and digital marketing. This dynamic role requires an individual with extensive experience in sales coaching and online marketing, particularly in the senior living or hospitality industry.

Job Overview

The ideal candidate will split their time between hands-on community engagement and managing online marketing campaigns to increase occupancy and brand visibility. As a key member of our team, you will be responsible for supporting our retirement communities by coaching sales teams, ensuring occupancy targets and KPIs are met, and driving outreach efforts.

This is an exciting opportunity to lead sales teams while driving online marketing strategies to enhance our communities' success. If you have a passion for senior living sales and marketing and enjoy working in both a digital and community-based environment, we invite you to apply.

Key Responsibilities
  • Monitor sales targets, sales standards, and community outreach efforts.
  • Analyze data from CRM systems to drive business decisions and refine strategies.
  • Manage online inquiries, leads, and social media channels to generate interest and drive occupancy.
  • Support the planning of marketing events and special promotions to meet occupancy goals.
  • Evaluate competitive analysis to position communities effectively in the market.
  • Provide coaching on outreach and sales processes to ensure effective follow-up, lead management, and community engagement.

We offer a highly competitive salary range of $85,000 - $105,000 per year, commensurate with experience. If you have a strong background in sales, marketing, and leadership, we encourage you to apply.

Requirements
  • 3-5 years of experience in Sales, preferably in the senior living or hospitality industry.
  • Strong conflict management and problem-solving skills.
  • Familiarity with the retirement home sector and ability to build strong community relationships.
  • Proficiency in CRM systems and marketing automation tools.
  • Experience in social media management and online marketing efforts.
  • Proven ability to coach and lead sales teams in outreach and sales processes.
  • Advanced computer skills, including proficiency in Microsoft Office.


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