Senior Living Sales and Marketing Leader

2 weeks ago


Markham, Ontario, Canada Maplecourtretirement Full time

We are seeking an experienced Senior Living Sales and Marketing Leader to join our team at Maplecourtretirement. In this role, you will be responsible for driving sales growth and enhancing our online presence through effective digital marketing strategies.

Key Responsibilities
  • Sales Coaching: Lead and coach sales teams in outreach and sales processes, ensuring effective follow-up, lead management, and community engagement while upholding sales standards across all communities.
  • Digital Marketing: Manage online inquiries, leads, and social media channels to generate interest and drive occupancy, leveraging CRM systems and marketing automation tools to refine strategies and analyze data.
  • Marketing Events: Support the planning of marketing events and special promotions to meet occupancy goals, staying competitive and effectively positioning our communities in the market.

Requirements: 3-5 years of experience in Sales, preferably in the senior living or hospitality industry; strong conflict management and problem-solving skills; familiarity with the retirement home sector and ability to build strong community relationships; proficiency in CRM systems and marketing automation tools; experience in social media management and online marketing efforts; proven ability to coach and lead sales teams; advanced computer skills, including Microsoft Office; strong creative, strategic, analytical, and organizational skills.

This is a full-time position offering $65,000 - $90,000 per year, along with employee benefits, an Employee and Family Assistance Program, support for personal and professional growth, and a competitive compensation package.



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