District Sales Manager
4 weeks ago
Ferrero is a global confectionery company with a strong presence in the Canadian market. As the District Sales Manager for the Quebec territory, you will be responsible for managing the retail and wholesale segments to optimize Ferrero Canada's penetration in the Canadian retail market.
Main Responsibilities- Promotion
- Develop and communicate promotional plans to customers to achieve business objectives and increase sales
- Execute promotional activities through the execution stage, ensuring forecasts are delivered and trade spend dollars are effectively utilized
- Business Development
- Establish relationships with potential new customers to grow the business
- Continuously seek ways to improve processes, create new strategies, and enhance business performance in terms of sales and revenue
- Retail Execution
- Develop and communicate sales initiatives to Sales Representatives and Wholesalers to achieve business results
- Establish strong working relationships with Customer District Managers and Wholesaler Sales Managers to support and improve retail execution
- Find creative solutions and programs to drive excitement and gain buy-in from internal Sales Representatives and Wholesaler Sales Representatives
- Continuously work to find creative solutions that position brands optimally at the store level
- Communication Flow Management
- Facilitate and coordinate communication flow between the company and the market to ensure business continuity on a daily basis
- Freshness Management
- Execute Ferrero's freshness policy with specific accounts and maintain budgets
- Headquarter Strategy and Organization
- Recommend retail and coverage strategies for specific accounts
- Customer Relations
- Develop strategic relationships with specific customers
- Nurture business partnerships to develop true business relationships rather than just customer/vendor interactions
- Organizational Development
- Recommend appropriate retail coverage strategies for specific impulse customers in conjunction with retail operations
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