Digital Marketing and E-commerce Specialist

3 weeks ago


St John's, Newfoundland and Labrador, Canada Nucliqbio Full time
Job Overview

Nucliq Biologics Inc., a biotechnology company, is seeking a skilled Digital Marketing and E-commerce Specialist to drive marketing efforts and customer satisfaction.

Responsibilities
  • Develop comprehensive marketing strategies to boost brand awareness, customer acquisition, and retention.
  • Create and execute digital marketing campaigns across Google Ads, Facebook, Instagram, Twitter, LinkedIn, and other platforms.
  • Manage paid social media advertising, including budget allocation, targeting, creative development, and performance monitoring.
  • Optimize ad campaigns based on key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and cost per acquisition (CPA).
  • Analyze keyword research and SEM strategies to optimize website content for search engines.
  • Collaborate with cross-functional teams to develop Amazon product listing strategies, including content optimization, sponsored product ads, and storefront management.
  • Monitor and analyze digital marketing metrics, providing regular reporting and insights to inform decision-making.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 2+ years of experience in marketing, customer service, or a related field, with a strong track record of success.
  • Excellent communication and interpersonal skills.
  • Strong strategic planning and analytical skills.
  • Proficiency in digital advertising platforms like Google Ads, Facebook Ads Manager, Amazon Seller Central, Shopify, etc.
  • Demonstrated leadership abilities.
What We Offer
  • A competitive salary: $60,000 - $80,000 per year.
  • An equal opportunity employer promoting diversity in the workplace.


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