Digital Marketing and E-commerce Specialist
3 weeks ago
Nucliq Biologics Inc., a biotechnology company, is seeking a skilled Digital Marketing and E-commerce Specialist to drive marketing efforts and customer satisfaction.
Responsibilities- Develop comprehensive marketing strategies to boost brand awareness, customer acquisition, and retention.
- Create and execute digital marketing campaigns across Google Ads, Facebook, Instagram, Twitter, LinkedIn, and other platforms.
- Manage paid social media advertising, including budget allocation, targeting, creative development, and performance monitoring.
- Optimize ad campaigns based on key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and cost per acquisition (CPA).
- Analyze keyword research and SEM strategies to optimize website content for search engines.
- Collaborate with cross-functional teams to develop Amazon product listing strategies, including content optimization, sponsored product ads, and storefront management.
- Monitor and analyze digital marketing metrics, providing regular reporting and insights to inform decision-making.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 2+ years of experience in marketing, customer service, or a related field, with a strong track record of success.
- Excellent communication and interpersonal skills.
- Strong strategic planning and analytical skills.
- Proficiency in digital advertising platforms like Google Ads, Facebook Ads Manager, Amazon Seller Central, Shopify, etc.
- Demonstrated leadership abilities.
- A competitive salary: $60,000 - $80,000 per year.
- An equal opportunity employer promoting diversity in the workplace.
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Digital Marketing Professional
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