Strategic Sales Director for Ontario Region

1 day ago


Mississauga, Ontario, Canada Arterra Wines Canada Full time
Overview of Arterra Wines Canada

We are a pioneer in the Canadian wine industry with 150 years of experience. Our success is driven by our people, who work together with integrity and pride to reach their fullest potential every day.

We are undergoing a pivotal transformation, actively seeking dynamic individuals poised to make a substantial impact within our ever-evolving organization.

Salary and Benefits

The estimated salary for this role is $114,540.00-$148,229.00 per year, plus benefits and a pension plan.

Job Description: Strategic Sales Director for Ontario Region

This role is responsible for implementing and executing the organization's complete retail sales strategy within the established region for all channels. The Strategic Sales Director will assist with the development of regional and product strategies for sales, marketing, advertising, pricing, and distribution.

This role owns Sales Force execution deliverables for the region, ensuring that the execution in the districts aligns with regional targets and strategy. The Strategic Sales Director will also be required to manage any third-party execution companies with targets and channel strategy.

  • Main Responsibilities:
  • Plan, develop, and champion the execution of the sales strategy in ALL retail execution (+$50M in ebitda) LCBO, Grocery, C&G
  • Develop volume, revenue, and portfolio mix targets in accordance with the Channel Plans and ensure we are maximizing coverage and growth.
  • Develop/employ and share tactics to achieve volume, revenue, distribution, and share targets for the assigned region.
  • Develop and deliver a quarterly operating review for the assigned region.
  • Develop the strategic retail execution plan and structure to ensure maximum coverage for ROI in time management.
  • Work with Sr sales management and category management on a portfolio and customer segmentation strategy, portfolio prioritization by District and channel.
  • Work with the direct reports to develop and execute an annual plan and key customer development plans.
  • Own the Strategic plan for retail execution in conjunction with SAT team channel leads (LCBO, Grocery, C&G)
  • Partner with finance department and sales leaders to develop and ensure execution of pricing program.
  • Partner with supply chain for inventory and allocation planning by territory, by category, by trade channel.
  • Key Category Management Initiatives are coordinated and executed in the field (Grocery, C&G and LCBO) as per the plan.
  • Customer Service Standards are met for all customers.
  • Review retail account coverage/service model on an ongoing basis to ensure we are optimally deployed to deliver our business objectives and maximize all headcount coverage (21 FT and 16 PT).
  • Manages all things related to execution and people for the retail sales team: lead, coach, motivate, train, and develop.
  • Manage the communication flow to the field sales force through regular meetings.
  • Lead on project Accelerator and the use of BI and data within Ontario sales.
Required Skills and Qualifications
  • A university degree or college diploma.
  • 10 years of relevant sales experience.
  • 3-5 years of relevant sales management experience.
  • Effective leadership and coaching skills including demonstrated success in hiring, mentoring, coaching, training on fundamentals, and developing sales talent.
  • Advanced skills with sales force automation and Microsoft Word and Excel, PowerPoint, Outlook.
  • Strong communication skills.
  • Excellent organizational skills.
  • Advanced analysis skills with particular attention to detail.
What We Offer
  • Competitive salary and bonus.
  • Benefits and Pension Plan.
  • Product Allowances.
  • An organization that cares about Corporate Social Responsibility.
  • Tuition reimbursement.
  • Training & Development Programs.
  • An opportunity to learn about the world of wine.


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