Senior Manager, Marketing Partnerships
5 days ago
Travel Alberta is seeking a highly skilled and experienced Senior Manager, Marketing Partnerships to join our team. As a key member of our management team, you will be responsible for developing and managing strategic partnerships with key industry stakeholders in Alberta.
Key Responsibilities- Partnership Program Management & Performance
- Develop and implement strategic vision and oversight for partnerships programs across various workstreams.
- Establish benchmarks and goals to support long-term vision of existing and new partnerships.
- Liaise with Destination Development team to lead airline programs with airline and agency partners.
- Foster collaboration of NorthStar DMO consumer buy-in programs and strategic grants.
- Build new NorthStar DMO international travel trade programs and strategic grants.
- Build stronger Constellation DMO relationships through new digital technologies and strategic grants.
- Lead and build private sector partnership agreements by leveraging collective international brands.
- Implement stronger intergovernmental marketing partnerships with organizations in Alberta.
- Foster industry sector partnership opportunities in alignment with development opportunities in culinary, agritourism, and outfitting.
- Stakeholder Relationship Management and Engagement
- Accountable for existing and new program development, stakeholder relationship management, and alignment with key tourism industry partners.
- Ensure stakeholder program alignment with broader Travel Alberta partner programs and campaign strategies.
- Be the key influencer and contributor to Travel Alberta's strategic planning, representing the voice of critical industry partners.
- Provide seamless communication to keep partners informed and keep Travel Alberta teams informed.
- Identify emerging industry needs and act as intermediary between partners to proactively develop partner programs.
- People and External Partnerships Management
- Establish and monitor team performance and development goals, assign accountabilities, set objectives, establish priorities, and conduct ongoing performance discussions.
- Leadership of direct report(s) including setting performance and development goals, establishing priorities and expectations, guiding day-to-day activities, and mentoring them in growing their career.
- Proactively engage with internal teams to increase collaboration, cross-business unit sharing of information and alignment with Travel Alberta's strategic direction.
- Financial Management and Administration
- Oversight of program and agency budgets.
- Lead partnership programs forecasting, budget management, project execution, and vendor communications in alignment with Travel Alberta's finance framework.
- Business Plan Input / Measurement and Reporting
- Strategic input into inclusion of partners into Travel Alberta's long-term goals laddering into our business plan.
- Develop and present reports to DMO and airline partners with key performance indicators and channel insights.
- Set learning agendas and metrics in alignment with collective needs of industry partners and Travel Alberta business objectives.
- Disseminate complex reporting in partnership with other teams, and present and communicate as required for Travel Alberta management, DMOs, and other senior-level tourism industry stakeholders.
- Degree in marketing, business, communications or an equivalent combination of education and experience.
- 7 or more years direct progressive experience, ideally building up partner programs and having strategic decision-making input at a senior level.
- 5 or more years of direct people leadership.
- Honed ability to build and maintain relationships, both internally and cross-functionally.
- Able to manage a complex business environment with many different stakeholder needs.
- Experience with developing and delivering strategic partnership plans that drive impactful results across diverse sets of stakeholders.
- Advanced communication and interpersonal skills.
- Experience contributing insights and decision-making recommendations to senior and executive leaders.
- Experience working in airline marketing and/or the tourism industry is an asset.
- Consultative, strategic, and collaborative approach to working with stakeholder groups.
- Strong presentation and public speaking skills.
- Experience with complex budget management and financial forecasting.
- Ability to manage through ambiguity and exercise independent judgment.
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Calgary, Alberta, Canada Travel Alberta Full timeJob SummaryTravel Alberta is seeking a highly skilled and experienced Senior Manager, Marketing Partnerships to join our team. As a key member of our management team, you will be responsible for developing and implementing strategic partnership programs with key industry stakeholders in Alberta.Key ResponsibilitiesDevelop and manage strategic partnership...
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Calgary, Alberta, Canada Travel Alberta Full timeJob SummaryTravel Alberta is seeking a highly skilled and experienced Senior Manager, Marketing Partnerships to join our team. As a key member of our management team, you will be responsible for developing and implementing strategic partnership programs with key industry stakeholders in Alberta.Key ResponsibilitiesDevelop and manage strategic partnership...
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Calgary, Alberta, Canada Travel Alberta Full time{"Role": "Senior Manager, Marketing Partnerships", "Description": "At Travel Alberta, we're passionate about promoting the province's many wonders and positioning it as a desirable place to travel, live, work, play, invest, and learn. Our People and Culture Team helps us achieve these goals while fostering a collaborative environment and strong professional...
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Calgary, Alberta, Canada Travel Alberta Full time{"Role": "Senior Manager, Marketing Partnerships", "Description": "At Travel Alberta, we're passionate about promoting the province's many wonders and positioning it as a desirable place to travel, live, work, play, invest, and learn. Our People and Culture Team helps us achieve these goals while fostering a collaborative environment and strong professional...
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