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Senior Marketing Manager

2 months ago

Calgary, Alberta, Canada Travel Alberta Full time

Job Summary

We are seeking a highly experienced and strategic Senior Manager, Marketing Partnerships to join our team at Travel Alberta. This role will be responsible for developing and managing key partnership programs with industry stakeholders in Alberta, with the objective of driving efficiencies and promoting the province as a desirable destination.

Key Responsibilities

  • Partnership Program Management & Performance
    • Develop and implement strategic vision for partnership programs across various workstreams, including digital, consumer marketing, trade, and destination development.
    • Liaise with the Destination Development team to lead airline programs with airline and agency partners, and develop new consumer and trade programs to drive value in international markets.
    • Build and manage NorthStar DMO international travel trade programs and strategic grants to build a competitive advantage in international markets.
    • Develop stronger Constellation DMO relationships through new digital technologies and strategic grants to drive revenue to regional areas.
    • Lead and build private sector partnership agreements by leveraging collective international brands.
    • Implement stronger intergovernmental marketing partnerships with organizations in Alberta.
    • Oversee existing and new partnership programs, providing valuable commentary and direction across various channels and programs.
    • Provide direction, feedback, and strategic guidance to agency partners to maximize performance, investment, and operational efficiencies.
  • Stakeholder Relationship Management and Engagement
    • Accountable for existing and new program development, stakeholder relationship management, and alignment with key tourism industry partners.
    • Identify emerging industry needs and act as intermediary between partners to proactively develop partner programs to support business objectives.
  • People and External Partnerships Management
    • Establish and monitor team performance and development goals, assign accountabilities, set objectives, establish priorities, and conduct ongoing performance discussions.
    • Lead direct reports, including setting performance and development goals, establishing priorities and expectations, guiding day-to-day activities, and mentoring them in growing their career.
    • Proactively engage with internal teams to increase collaboration, cross-business unit sharing of information, and alignment with Travel Alberta's strategic direction.
  • Financial Management and Administration
    • Oversight of program and agency budgets.
    • Lead partnership programs forecasting, budget management, project execution, and vendor communications in alignment with Travel Alberta's finance framework.
    • Work collaboratively with Travel Alberta team members on contract management and MOUs.
  • Business Plan Input / Measurement and Reporting
    • Strategic input into inclusion of partners into Travel Alberta's long-term goals laddering into our business plan.
    • Develop and present reports to DMO and airline partners with key performance indicators and channel insights across various levels of partner organizations.
    • Disseminate complex reporting in partnership with other teams, and present and communicate as required for Travel Alberta management, DMOs, and other senior-level tourism industry stakeholders.

Requirements

  • Degree in marketing, business, communications, or an equivalent combination of education and experience.
  • 7 or more years direct progressive experience, ideally building up partner programs and having strategic decision-making input at a senior level.
  • Able to manage a complex business environment with many different stakeholder needs.
  • Experience contributing insights and decision-making recommendations to senior and executive leaders.
  • Experience working in airline marketing and/or the tourism industry is an asset.
  • Experience with complex budget management and financial forecasting.
  • Ability to manage through ambiguity and exercise independent judgment.