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Senior Manager, Marketing Partnerships- Hybrid

2 months ago

Calgary, Alberta, Canada Travel Alberta Full time
{"Role": "Senior Manager, Marketing Partnerships", "Description": "

At Travel Alberta, we're passionate about promoting the province's many wonders and positioning it as a desirable place to travel, live, work, play, invest, and learn. Our People and Culture Team helps us achieve these goals while fostering a collaborative environment and strong professional community. As a key contributor to our team, you'll play a pivotal role in driving the growth of Alberta's visitor economy in a space that prioritizes productivity, efficiency, connectivity, and continual learning. Your dedication will shape an environment where curiosity is encouraged, allowing every team member to flourish, do meaningful work, and reach their full potential.



**Key Responsibilities:**

  • Develop and manage key partnership programs with industry stakeholders in Alberta, aligning with Travel Alberta's business plan and reporting to the SVP/CMO.
  • Lead a coordinated approach across the business for partners, including destination marketing organizations (DMOs), airlines, and select industry associations.
  • Play a crucial role in long-term strategic planning for programs to support existing partners and new organizations resulting from destination development efforts throughout the province.



**Stakeholder Relationship Management and Engagement:**

  • Accountable for existing and new program development, stakeholder relationship management, and alignment with key tourism industry partners.
  • Ensure stakeholder program alignment with broader Travel Alberta partner programs and campaign strategies.
  • Be the key influencer and contributor to Travel Alberta's strategic planning, representing the voice of critical industry partners in setting annual plans.



**People and External Partnerships Management:**

  • Establish and monitor team performance and development goals, assign accountabilities, set objectives, establish priorities, and conduct ongoing performance discussions.
  • Leadership of direct report(s) including setting performance and development goals, establishing priorities and expectations.
  • Proactively engage with internal teams to increase collaboration and alignment with Travel Alberta's strategic direction.



**Financial Management and Administration:**

  • Oversight of program and agency budgets.
  • Lead partnership programs forecasting, budget management, project execution, and vendor communications.
  • Work collaboratively with Travel Alberta team members on contract management and MOUs.



**Business Plan Input / Measurement and Reporting:**

  • Strategic input into inclusion of partners into Travel Alberta's long-term goals.
  • Develop and present reports to DMO and airline partners with key performance indicators.
  • Set learning agendas and metrics in alignment with collective needs of industry partners.
  • Disseminate complex reporting in partnership with other teams.
  • Work collaboratively with Travel Alberta team members on reporting of partnership investments.



**Education and Experience:**

  • Degree in marketing, business, communications, or an equivalent combination of education and experience.
  • 7 or more years direct progressive experience, ideally building up partner programs.
  • 5 or more years of direct people leadership.
  • Experience with developing and delivering strategic partnership plans.
  • Advanced communication and interpersonal skills.
  • Experience working in airline marketing and/or the tourism industry is an asset.
  • Strong presentation and public speaking skills.
  • Experience with complex budget management and financial forecasting.
  • This position may require occasional travel within Alberta and/or Canada as required.



**Note:** We kindly thank our trusted agency partners, at this time we do not require assistance with this recruit. As such, we request no phone calls or emails.

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