Senior Marketing Manager
4 days ago
Job Title: Senior Manager, Marketing and Branding
Job Summary:
Travel Alberta is seeking a highly skilled Senior Manager, Marketing and Branding to lead the development and management of key partnership programs with industry stakeholders in Alberta. The successful candidate will be responsible for setting the strategic direction and structure of partnerships, leading a coordinated approach across the business, and providing advice to Executive Directors, VPs, and CEO.
Key Responsibilities:- Partnership Program Management & Performance:
- Lead strategic vision and oversight for the next 2 years on partnerships programs across a variety of workstreams (digital, consumer marketing, trade, and destination development).
- Liaise with Destination Development team to lead airline programs with airline and agency partners, leading new consumer and trade programs to drive greater value in international markets.
- Build new NorthStar DMO international travel trade programs and strategic grants to build a competitive advantage collectively in international markets.
- Build stronger Constellation DMO relationships through new digital technologies and strategic grants to drive revenue to regional areas.
- Lead and build private sector partnership agreements by leveraging their collective international brands (Fairmont, Ski Big 3).
- Implement stronger intergovernmental marketing partnerships with organizations in Alberta (Alberta Parks, Alberta Historic Sites).
- Stakeholder Relationship Management and Engagement:
- Accountable for existing and new program development, stakeholder relationship management, and alignment with key tourism industry partners.
- Identify emerging industry needs and act as intermediary between partners to proactively develop partner programs to support business objectives.
- People and External Partnerships Management:
- Establish and monitor team performance and development goals, assign accountabilities, set objectives, establish priorities, and conduct ongoing performance discussions.
- Leadership of direct report(s) including setting performance and development goals, establishing priorities and expectations, guiding day-to-day activities, and mentoring them in growing their career.
- Proactively engage with internal teams to increase collaboration, cross-business unit sharing of information, and alignment with Travel Alberta's strategic direction.
- Financial Management and Administration:
- Lead partnership programs forecasting, budget management, project execution, and vendor communications in alignment with Travel Alberta's finance framework.
- Work collaboratively with Travel Alberta team members on contract management and MOUs.
- Strategic input into inclusion of partners into Travel Alberta's long-term goals laddering into our business plan.
- Develop and present reports to DMO and airline partners with key performance indicators and channel insights across various levels of partner organizations.
- Disseminate complex reporting in partnership with other teams, and present and communicate as required for Travel Alberta management, DMOs, and other senior-level tourism industry stakeholders.
- Degree in marketing, business, communications, or an equivalent combination of education and experience.
- ~7 or more years direct progressive experience, ideally building up partner programs and having strategic decision-making input at a senior level.
- ~Able to manage a complex business environment with many different stakeholder needs.
- ~Experience contributing insights and decision-making recommendations to senior and executive leaders.
- ~Experience working in airline marketing and/or the tourism industry is an asset.
- ~Experience with complex budget management and financial forecasting.
- ~Ability to manage through ambiguity and exercise independent judgment.
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Senior Marketing Manager
4 days ago
Calgary, Alberta, Canada Travel Alberta Full timeJob DescriptionJob Title: Senior Manager, Marketing and BrandingJob Summary:Travel Alberta is seeking a highly skilled and experienced Senior Manager, Marketing and Branding to join our team. As a key member of our management team, you will be responsible for developing and implementing strategic marketing partnerships to promote Alberta as a desirable...
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Senior Marketing Manager
4 days ago
Calgary, Alberta, Canada Travel Alberta Full timeJob DescriptionJob Title: Senior Manager, Marketing and BrandingJob Summary:Travel Alberta is seeking a highly skilled and experienced Senior Manager, Marketing and Branding to join our team. As a key member of our management team, you will be responsible for developing and implementing strategic marketing partnerships to promote Alberta as a desirable...
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