Growth-Focused Product Marketing Manager for Payments

1 month ago

Toronto, Ontario, Canada Lightspeed Full time

Welcome to Lightspeed

Are you exploring new career possibilities? You may find what you're looking for here.

The Product Marketing division at Lightspeed is on the lookout for a driven Product Marketing Manager to spearhead growth and lifecycle marketing initiatives for our Financial Services offerings, particularly in the Payments sector, emphasizing the Instant Payout and Payment Link functionalities. Reporting directly to the Global Lead of Product Marketing for Financial Services, this role will: assess trends in the adoption and utilization of our Instant Payout and Payment Link features to shape and define marketing strategies; lead continuous experimentation and growth initiatives to enhance funnel performance; and execute growth and lifecycle marketing programs that align with our business objectives. Additionally, this position will prioritize optimizing the onboarding journey for new merchants utilizing Lightspeed Payments.

To excel in this role, you will: cultivate relationships across the organization; engage with a variety of stakeholders, including product, marketing, sales, customer service, partnerships, and others to facilitate the launch and lifecycle management of essential Payment features across all relevant products; initiate and influence new programs and collaborative approaches across teams.

Key Responsibilities:

  • Develop expertise in the payments sector and comprehend the evolving landscape that supports retailers and restaurateurs in achieving success.
  • Analyze the competitive environment and their primary product offerings to guide customer marketing and growth strategies.
  • Maintain a customer-centric approach to validate and define user personas that can be transformed into actionable insights and strategies.
  • Define customer marketing and growth tactics for key payment features, targeting both Hospo and Retail audiences.
  • Conduct data analysis and market research to extract insights and inform strategies for enhancing Payments adoption.
  • Lead the creation and implementation of an experimentation roadmap; secure cross-functional alignment and support across teams necessary for executing the growth strategy.
  • Contribute to the overarching Payments Marketing roadmap of initiatives that span the customer lifecycle, from awareness and consideration to product adoption, onboarding, and retention.
  • Assist in go-to-market planning and execution of significant launches, collaborating with other Product Marketing Managers in Financial Services.
  • Work with regional Integrated Marketing Managers to synchronize the rollout of global and region-specific initiatives on the Payments growth roadmap.
  • Foster collaborative relationships with various cross-functional teams, including Marketing, Product Managers, Sales, and creative and automation specialists.
  • Collaborate closely with Content, Design, Marketing Automation, and Product teams to create engaging and impactful content that resonates with our customers.

Qualifications:

  • 2-5 years of experience in product marketing, growth or lifecycle marketing, or similar go-to-market roles.
  • A proactive mindset with a natural curiosity for discovering new opportunities and a desire to bring them to fruition.
  • Previous experience in SaaS marketing, ideally with exposure to consumer applications, early-stage startups, or small business audiences.
  • Experience collaborating with product and engineering teams.
  • Strong project management skills to lead and influence multiple cross-functional stakeholders to achieve project goals and timelines.
  • Ability to establish, maintain, and manage effective working relationships across various departments and levels.
  • Strong quantitative analytical skills and excellent written and verbal communication abilities.
  • A genuine interest in and passion for supporting small businesses in their success.

Preferred Qualifications:

  • MBA or certification from the Product Marketing Alliance.
  • Experience in the Financial Services sector in any capacity is a valuable asset.

Benefits:

Experience the Lightspeed culture...

  • Enjoy the flexibility to perform your role in a truly adaptable environment;
  • Discover genuine career growth opportunities in a company that is continually expanding;
  • Work within a team that is large enough for growth yet small enough to make a significant impact.

... and take advantage of a range of benefits designed to keep you happy, healthy, and fulfilled:

  • Lightspeed RSU program (we are all owners)
  • Unlimited paid time off policy
  • Flexible working policy
  • Immediate access to health insurance
  • Health and wellness benefits
  • Paid leave assistance for new parents
  • LinkedIn learning license
  • 1 paid volunteer day annually

#LI-TL2

  • Growth-Focused Product Marketing Manager

    1 month ago

    Toronto, Ontario, Canada Lightspeed Full time

    Welcome to Lightspeed Are you exploring new career avenues? You may find the perfect opportunity here. The Product Marketing division at Lightspeed is on the lookout for a driven Product Marketing Manager to spearhead growth and lifecycle marketing initiatives for our Financial Services offerings, particularly focusing on Payments, including Instant...

  • Growth-Focused Product Marketing Manager for Payments

    1 month ago

    Toronto, Ontario, Canada Lightspeed Full time

    Overview: We appreciate your interest in this opportunity. The Product Marketing division at Lightspeed is on the lookout for a driven Product Marketing Manager to spearhead growth and lifecycle marketing initiatives for our Financial Services offerings, particularly in the Payments sector, which includes Instant Payout and Payment Link functionalities. This...

  • Product Marketing Manager

    3 weeks ago

    Toronto, Ontario, Canada Lightspeed Full time

    About the RoleWe are seeking a highly motivated and experienced Product Marketing Manager to lead growth and lifecycle/customer marketing programs for our Financial Services portfolio, with a focus on Payments. This role will be responsible for analyzing trends in our Instant Payout and Payment Link adoption and usage to inform and define marketing...

  • Product Marketing Manager

    2 weeks ago

    Toronto, Ontario, Canada Lightspeed Full time

    About the RoleWe are seeking a highly motivated and experienced Product Marketing Manager to lead growth and lifecycle marketing programs for our Financial Services portfolio, with a focus on Payments. As a key member of our Product Marketing team, you will be responsible for analyzing trends in our Instant Payout and Payment Link adoption and usage to...

  • Product Marketing Manager

    2 weeks ago

    Toronto, Ontario, Canada Lightspeed Full time

    About the RoleWe are seeking a highly motivated and experienced Product Marketing Manager to lead growth and lifecycle marketing programs for our Financial Services portfolio, with a focus on Payments. As a key member of our Product Marketing team, you will be responsible for analyzing trends in our Instant Payout and Payment Link adoption and usage to...

  • Senior Growth Product Manager

    1 month ago

    Toronto, Ontario, Canada AgencyAnalytics Full time

    We are seeking a Senior Growth Product Manager to enhance our product-led growth strategies at AgencyAnalytics.AgencyAnalytics empowers digital marketing agencies by optimizing client reporting and scaling operations through data and automation. Our team is dynamic, innovative, and collaborative, dedicated to reshaping the support provided to marketing...

  • Senior Growth Product Manager

    1 month ago

    Toronto, Ontario, Canada AgencyAnalytics Full time

    We are seeking a Senior Growth Product Manager to become a key player in the AgencyAnalytics team.AgencyAnalytics empowers digital marketing firms by enhancing client reporting and optimizing their operations through data and automation. Our environment is entrepreneurial, dynamic, and collaborative, as we aim to revolutionize the support provided to...

  • Senior Product Manager, Growth

    2 weeks ago

    Toronto, Ontario, Canada AgencyAnalytics Full time

    We're seeking a seasoned Senior Product Manager, Growth to join our team at AgencyAnalytics.As a leading provider of digital marketing solutions for agencies, we're committed to streamlining client reporting and scaling efforts through data and automation.The ideal candidate will have a proven track record of leading product-led growth initiatives,...

  • Senior Product Manager, Growth

    2 weeks ago

    Toronto, Ontario, Canada AgencyAnalytics Full time

    We're seeking a seasoned Senior Product Manager, Growth to join our team at AgencyAnalytics.As a leading provider of digital marketing solutions for agencies, we're committed to streamlining client reporting and scaling efforts through data and automation.The ideal candidate will have a proven track record of leading product-led growth initiatives,...

  • Product Manager ECommerce

    2 days ago

    Toronto, Ontario, Canada Global Payments Canada GP Full time

    About the RoleThe Product Manager, Ecommerce will play a key role in driving the strategic direction of our ecommerce product line, working closely with cross-functional teams to ensure seamless execution and delivery of product vision and priorities.This role will report to the Sr. Director, Omnichannel Product Strategy and Commercialization, and will be...

  • Product Manager ECommerce

    2 days ago

    Toronto, Ontario, Canada Global Payments Canada GP Full time

    About the RoleThe Product Manager, Ecommerce will play a key role in driving the strategic direction of our ecommerce product line, working closely with cross-functional teams to ensure seamless execution and delivery of product vision and priorities.This role will report to the Sr. Director, Omnichannel Product Strategy and Commercialization, and will be...

  • Product Manager, Digital Commerce

    2 weeks ago

    Toronto, Ontario, Canada Global Payments Canada GP Full time

    About the RoleThe Product Manager, Ecommerce will play a key role in driving the strategic direction of Global Payments Canada GP's digital commerce initiatives. This individual will be responsible for developing and executing a comprehensive product vision that aligns with the company's overall business objectives.Key ResponsibilitiesDevelop and maintain a...

  • Product Manager, Digital Commerce

    2 weeks ago

    Toronto, Ontario, Canada Global Payments Canada GP Full time

    About the RoleThe Product Manager, Ecommerce will play a key role in driving the strategic direction of Global Payments Canada GP's digital commerce initiatives. This individual will be responsible for developing and executing a comprehensive product vision that aligns with the company's overall business objectives.Key ResponsibilitiesDevelop and maintain a...

  • Product Manager ECommerce

    4 hours ago

    Toronto, Ontario, Canada Global Payments Canada GP Full time

    About the RoleThe Product Manager, Ecommerce will play a key role in driving the strategic direction of our digital product offerings, working closely with cross-functional teams to ensure seamless execution and delivery.Key ResponsibilitiesDevelop and execute product roadmaps, prioritizing initiatives that drive business growth and customer...

  • Product Manager ECommerce

    3 hours ago

    Toronto, Ontario, Canada Global Payments Canada GP Full time

    About the RoleThe Product Manager, Ecommerce will play a key role in driving the strategic direction of our digital product offerings, working closely with cross-functional teams to ensure seamless execution and delivery.Key ResponsibilitiesDevelop and execute product roadmaps, prioritizing initiatives that drive business growth and customer...

  • Product Manager ECommerce

    3 days ago

    Toronto, Ontario, Canada Global Payments Canada GP Full time

    About the RoleThe Product Manager, Ecommerce will play a key role in driving the strategic direction of our ecommerce product offerings. This individual will be responsible for developing and executing product roadmaps, working closely with cross-functional teams to ensure seamless product delivery, and collaborating with stakeholders to identify and...

  • Product Manager ECommerce

    2 days ago

    Toronto, Ontario, Canada Global Payments Canada GP Full time

    About the RoleThe Product Manager, Ecommerce will play a key role in driving the strategic direction of our ecommerce product offerings. This individual will be responsible for developing and executing product roadmaps, working closely with cross-functional teams to ensure seamless product delivery, and collaborating with stakeholders to identify and...

  • Lead Product Manager for Growth Strategies

    1 month ago

    Toronto, Ontario, Canada AgencyAnalytics Full time

    We are seeking a Senior Product Manager for Growth Strategies to enhance our product-led growth efforts at AgencyAnalytics.AgencyAnalytics empowers digital marketing agencies by optimizing client reporting and scaling operations through data and automation. Our dynamic, entrepreneurial team is dedicated to revolutionizing the support provided to marketing...

  • Product Manager, Digital Commerce

    2 weeks ago

    Toronto, Ontario, Canada Global Payments Canada GP Full time

    About the RoleThe Product Manager, Ecommerce will play a key role in driving the strategic direction of Global Payments Canada GP's digital commerce initiatives. This individual will be responsible for developing and executing a comprehensive product vision that aligns with the company's overall business objectives.Key ResponsibilitiesDevelop and maintain a...

  • Product Manager, Digital Commerce

    2 weeks ago

    Toronto, Ontario, Canada Global Payments Canada GP Full time

    About the RoleThe Product Manager, Ecommerce will play a key role in driving the strategic direction of Global Payments Canada GP's digital commerce initiatives. This individual will be responsible for developing and executing a comprehensive product vision that aligns with the company's overall business objectives.Key ResponsibilitiesDevelop and maintain a...