Product Marketing Manager

2 weeks ago

Toronto, Ontario, Canada Lightspeed Full time

About the Role

We are seeking a highly motivated and experienced Product Marketing Manager to lead growth and lifecycle marketing programs for our Financial Services portfolio, with a focus on Payments. As a key member of our Product Marketing team, you will be responsible for analyzing trends in our Instant Payout and Payment Link adoption and usage to inform and define marketing programs.

Key Responsibilities

  • Analyze market trends and customer behavior to inform marketing strategies and tactics
  • Develop and execute growth and lifecycle marketing programs to drive business results
  • Collaborate with cross-functional teams, including Product, Engineering, and Sales, to drive product adoption and customer engagement
  • Build and maintain relationships with key stakeholders, including product managers, engineers, and sales teams
  • Conduct data analysis and market research to derive insights and inform marketing strategies
  • Develop and execute experimentation roadmaps to drive growth and improvement
  • Contribute to the development of the overall Payments Marketing roadmap, including marketing initiatives that span the customer lifecycle

Requirements

  • 2-5 years of experience in product marketing, growth, or lifecycle marketing, or similar go-to-market experience
  • Self-starter attitude with an innate curiosity for uncovering new opportunities and an eagerness to bring them to life
  • Previous background in SaaS marketing, preferably with experience in consumer apps/technologies, early-stage startups, or with exposure to small business audiences
  • Experience working with product and engineering teams
  • Excellent project management skills to lead and influence multiple cross-functional stakeholders to meet project objectives and deadlines
  • Ability to build, maintain, and manage close working relationships across a variety of departments and levels
  • Strong quantitative analytical ability and excellent written and oral communication skills

What We Offer

  • A truly flexible work environment
  • Genuine career opportunities in a company that's creating new jobs every day
  • Work in a team big enough for growth but lean enough to make a real impact
  • Lightspeed RSU program (we are all owners)
  • Unlimited paid time off policy
  • Flexible working policy
  • Immediate access to health insurance
  • Health and wellness benefits
  • Paid leave assistance for new parents
  • LinkedIn learning license
  • 1 paid volunteer day annually

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