Senior Product Manager, Growth

2 weeks ago

Toronto, Ontario, Canada AgencyAnalytics Full time

We're seeking a seasoned Senior Product Manager, Growth to join our team at AgencyAnalytics.

As a leading provider of digital marketing solutions for agencies, we're committed to streamlining client reporting and scaling efforts through data and automation.

The ideal candidate will have a proven track record of leading product-led growth initiatives, particularly in activation and expansion. They will take a critical lens to our customer journey and improve the customer experience to drive growth for our business.

We're looking for a senior product manager who has applied the fundamentals of product management to deliver on product-led growth. They've led successful product-led growth initiatives at B2B SaaS companies by integrating data-driven insights, design sensibility, and feedback from sales and marketing partners.

We'd love to hear from experienced product managers who have a passion for driving growth through product innovation.

Key Responsibilities:

  • Activation and Expansion: Focus on three critical areas that drive growth:
    • Improve Activation of trial customers to paid customers
    • Increase value for existing customers by focusing on tactics that drive Expansion
  • Growth Initiatives: Proactively discover and prioritize growth initiatives through customer feedback, research, and data analysis
  • Experimentation: Run experiments optimizing product-led growth metrics, including A/B, split, and multivariate testing
  • Market Trends: Stay on top of market trends; deeply understand our market and our customers' needs
  • Collaboration: Collaborate with stakeholders, leadership, and the team to align on opportunities and desired outcomes that drive product-led growth, especially with sales and marketing teams
  • Product Development: Manage product development in collaboration with engineering, product design, and product marketing
  • Metrics and Reporting: Measure the health of our primary product-led growth metrics and report on impact in a compelling and digestible format
  • Product Evangelism: Evangelize product-led thinking across the company
  • Requirements: 5+ years of experience with at least two years of experience driving product-led growth initiatives at a B2B SaaS company
  • Skills: A balance of intuitive design sensibility and data-driven decision making, expert-level proficiency in data analysis and experimentation, strong user-centric mindset, excellent written and verbal communication skills, and familiarity with payments and MarTech

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