Director of National Sales

7 days ago

Old Toronto, Ontario, Canada White Ash Group Full time

Job Summary:

White Ash Group is seeking a highly experienced and results-driven Director of National Sales to lead our sales team and drive growth in the cannabis industry. As a key member of our leadership team, you will be responsible for developing and executing strategic sales plans, managing key accounts, and leading a high-performing sales team.

Key Responsibilities:

  1. Customer Relationship Management:
    Establish and maintain strong relationships with key retailers and distributors across the country, with a focus on strategic markets.
  2. Sales Team Leadership:
    Lead a team of sales representatives, ensuring they meet or exceed sales targets and objectives. Foster a culture of high performance, accountability, and continuous improvement within the sales team.
  3. Strategic Account Planning:
    Develop and implement key account strategies that enhance client outcomes, capture market opportunities, and expand market share. Identify and capitalize on distribution opportunities to maximize sales volume through strategic partnerships and exceptional service.
  4. Performance Management:
    Utilize sales data and CRM tools to monitor and drive team performance, making data-driven decisions to optimize results. Establish and manage sales key performance indicators (KPIs) and targets for the team, regularly reviewing progress and adjusting strategies as needed.
  5. Budget Management:
    Effectively manage the sales budget, ensuring that expenses are controlled while maximizing return on investment. Report on budget performance and provide recommendations for adjustments to senior leadership.
  6. Market Expansion & Lead Generation:
    Identify and pursue new sales leads, including sponsorship opportunities, to expand the company's market presence. Attend industry events and conferences to network, promote the brand, and stay informed about market trends.
  7. Sales Reporting & Analysis:
    Develop and manage a sales route plan to optimize efficiency across the team's assigned territories. Create and distribute monthly sales activity reports to senior leadership, providing insights and recommendations based on performance metrics.
  8. KPI Management:
    Sample KPIs include monthly sales and distribution metrics, adherence to sales activity reporting schedules, and achievement of sales targets.

Qualifications & Requirements:

  1. Experience:
    Minimum of 5+ years of sales leadership experience, with a proven track record of success in the cannabis industry. Demonstrated ability to manage key accounts and lead high-performing sales teams.
  2. Other Requirements:
    Valid driver's license and the ability to travel as needed to meet with clients and support the sales team. Strong leadership capabilities, with a focus on team development and performance improvement.

White Ash Group is an Equal Employment Opportunity employer that values the strength of diversity within the workplace. We strongly encourage all qualified applicants to apply.

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