Digital Marketing Acquisition Manager

7 days ago

Toronto, Ontario, Canada The Globe and Mail Full time

About The Globe and Mail

The Globe and Mail is a leading Canadian media company that has been a trusted source of news and information for over 180 years. We are committed to delivering high-quality journalism and innovative storytelling to our readers.

Job Summary

We are seeking a highly skilled Digital Marketing Acquisition Manager to join our Subscriptions Revenue team. The successful candidate will be responsible for executing our acquisition marketing plan and delivering on acquisition targets through an omni-channel experience across all channels.

Key Responsibilities

  • Develop and execute omni-channel digital subscription acquisition plans based on target audience and campaign objectives.
  • Grow acquisition through targeted campaigns, defining key customer segments and journey.
  • Work with internal and external partners to develop ad creative strategies and execute on these strategies for our acquisition campaigns.
  • Manage and grow onsite acquisitions via the dynamic paywall, pencils, onsite banners, and interstitials.
  • Collaborate with our Paid Media partners to launch campaigns on our paid platforms and improve performance.
  • Design testing plans to improve conversions across all channels and iterate on creative testing strategy.
  • Integrate with product and operational teams to identify key opportunities to heighten the customer journey and experience, especially for the purchase funnel.
  • Develop insights into customer behavior and work with internal and external partners to define target segments.
  • Stay up-to-date with best practices in digital subscription marketing, both within and outside the industry.

Requirements

  • Post-secondary degree from a recognized institution in a related field, such as Marketing or Business.
  • Minimum 3-5 years of relevant role experience in marketing management, with a high-level understanding of digital media and experience in subscription/membership marketing.
  • Ability to execute marketing campaigns from end to end, bringing marketing plans to life in market across different channels.
  • Strong understanding of paid media campaign execution and performance.
  • Thorough knowledge and understanding of the Canadian content landscape, particularly news.
  • Strong understanding of conversion funnel analysis.
  • Ability to communicate across different functional teams and with external vendors/partners.
  • Collaborative style, working well with others.
  • Strong oral and written communication skills.

Why Choose The Globe and Mail

The Globe and Mail is committed to providing a respectful and inclusive workplace that upholds our values of integrity, collaboration, innovation, and accountability. We offer a competitive compensation package, hybrid work environment, generous vacation and flexible work arrangements, parental leave top-up, competitive health and dental benefits, defined benefit pension plan, annual wellness subsidy, on-site chiropractor and registered massage therapist, employee and family assistance program, free digital subscription to The Globe and Mail, and 40% off other Globe products.

Supporting Your Growth

  • We are committed to creating equitable opportunities for all employees, enabling everyone to reach their full potential.
  • There are lateral and upward advancement opportunities for rewarding and developing careers.
  • We believe in mentorship and collaborative peer-to-peer learning, with both formal and informal programs in place to encourage knowledge-sharing.
  • We support continuing education and provide both internal and external opportunities for training and development.

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