Senior Digital Acquisition Manager

4 days ago


Old Toronto, Ontario, Canada President's Choice Bank Full time
Job Summary

We are seeking a highly skilled Senior Digital Acquisition Manager to join our team at President's Choice Bank. As a key member of our digital marketing team, you will be responsible for driving the development and execution of our digital acquisition strategy.

Key Responsibilities
  • Acquisition Strategy & Planning: Develop and implement a comprehensive digital acquisition strategy that aligns with our business objectives.
  • Customer Insights & Analytics: Analyze customer data to identify trends and opportunities for growth, and develop actionable insights to inform our marketing strategy.
  • Website Optimization: Collaborate with our digital platforms team to optimize our website for user experience and conversion rates.
Requirements
  • 7-10 years of experience in digital marketing, with a focus on acquisition and analytics.
  • 5+ years of experience in management consulting, customer analytics, or marketing intelligence.
  • 3-5 years of experience implementing digital analytics tracking solutions for web and/or mobile.
  • In-depth knowledge of key media channels and platforms, including programmatic platforms, paid social, paid search, email, and affiliates.
  • Strong analytical skills, with experience using SQL and Excel to pull and analyze data.
  • Experience leading, building, and developing high-performing teams.
What We Offer
  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.


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