Digital Marketing Project Manager

5 days ago


Toronto, Ontario, Canada IFG International Financial Group Ltd Full time

About the Role:

We are seeking a highly skilled Digital Marketing Project Manager to join our team at IFG International Financial Group Ltd. As a key member of our Digital Marketing team, you will be responsible for contributing to the success of our digital marketing efforts by leveraging multiple digital channels and buying platform capabilities.

Key Responsibilities:

  • Be the Paid Media subject matter expert with well-rounded knowledge across all digital channels.
  • Tie paid acquisition efforts into overall holistic omni-channel strategy.
  • Stay up to date with digital advertising industry, best practices and capabilities.
  • Make recommendations on new ideas and testing opportunities.
  • Identify trends, training and coaching opportunities for the team to improve their digital buying skills.
  • Lead the development of Paid Media Acquisition strategy across all digital channels to drive unit sales.

Requirements:

  • 3-5 years' industry and/or relevant work experience.
  • Experience with digital marketing platforms such as: Google Display & Video 360 (DV360), Google Campaign Manager 360 (DCM), Amazon Ads, Facebook Ads Manager, Pinterest Ads Manager, Google Ads Manager, Search Ads 360, Adobe Analytics, Google Analytics, Google Looker Studio (formerly Data Studio).
  • Experience working with Microsoft Power BI.
  • Experience creating full funnel strategies with a strong understanding of how full funnel marketing drives business results.
  • Superior writing, research, presentation and project management skills.

Language Requirements:

English is a must, and French proficiency is an asset.



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