Digital Marketing Specialist

2 weeks ago

Toronto, Ontario, Canada Marketing Full time

Marketing Campaign Management at a Global Scale

We are seeking a highly motivated and experienced Digital Marketing Specialist to join our dynamic team. In this role, you will play a crucial part in developing and executing successful paid media campaigns across various digital channels for our prominent corporate brands.

Your responsibilities will encompass the full spectrum of campaign management, from strategic planning and budget allocation to performance optimization and insightful reporting. You will leverage your expertise to drive lead generation, enhance brand visibility, and contribute to the overall growth of our global marketing initiatives.

Key Responsibilities:

  • Design, implement, and manage paid media campaigns across diverse platforms such as search engines, social media, and display networks.
  • Conduct in-depth market research and competitive analysis to identify optimal campaign strategies and target audiences.
  • Develop comprehensive media plans that align with marketing objectives and budget constraints.
  • Monitor campaign performance closely, analyze data, and make data-driven adjustments to maximize ROI.
  • Collaborate effectively with internal teams, including content creators, designers, and analysts, to ensure seamless campaign execution.
  • Stay abreast of the latest industry trends and best practices in paid media advertising.

Qualifications:

  • Proven experience (3+ years) in managing successful paid media campaigns.
  • In-depth knowledge of various advertising platforms, including Google Ads, LinkedIn Ads, and Facebook Ads.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent communication and interpersonal skills, with a proven ability to collaborate effectively within a team environment.
  • Bachelor's degree in Marketing, Communications, or a related field.

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