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Senior Manager, Digital Acquisition

2 months ago

Toronto, Ontario, Canada President's Choice Financial Full time

About the Role

The President's Choice Financial is seeking a highly analytical and strategic Senior Manager, Digital Acquisition & Analytics to join our team. As a key member of our digital marketing team, you will be responsible for building marketing analytics and growth insights capabilities to further enhance the digital acquisition journey for credit and deposit products.

Key Responsibilities

  • Acquisition Strategy & Planning (50%): Provide analytics and strategic support to digital marketing and product teams that will drive quality customer acquisition and help define tactics for the digital acquisition strategy. Partner with key stakeholders to plan performance marketing activity across our digital and owned channels, including recommended offers and budget planning.
  • Customer Insights & Analytics (30%): Distil key customer or product-specific acquisition insights into actionable next steps to drive better or more efficient business goals. Develop a roadmap for marketing data, tracking solutions and analytics needs that will help drive strategic acquisition initiatives.
  • Website (20%): Develop and implement a strategy for the public site to create a personalized and relevant journey that effectively moves customers through the funnel and drives quality conversions. Own website analytics and provide insights to deliver a full-funnel experience that compels movement through the funnel to application.

Requirements

  • 7-10 years overall experience with a post-secondary education in Marketing, Business or Mathematics (experience in Financial Services or Product Management a bonus)
  • 5+ years experience in management consulting, customer analytics, marketing intelligence with strong business acumen
  • 3-5 years as a power user/administrator for Adobe Analytics or Google Analytics (360 or GA4) to create effective media reporting/insights
  • 3-5 years of experience implementing digital analytics tracking solutions for web and/or mobile (experience with eCommerce and ad technology applications a bonus)
  • In-depth knowledge of key media channels and platforms, including programmatic platforms (DV360), paid social (Facebook Ads Manager), paid search (Google Ads), email (salesforce marketing cloud) and affiliates
  • 2+ years working with media teams on pixel implementation/management and tag management systems (Adobe Launch, Adobe DTM, Google Tag Manager, etc.)
  • 2+ years SEO proficiency and website strategy/user journey development
  • Preferred qualification: Experience developing strategies that are relevant and personalized by customer segment
  • Strong time management, collaboration, and stakeholder management skills
  • Clear communicator and adept at storytelling
  • Comfortable learning quickly, and building actionable plans in a collaborative environment
  • Experience leading, building and developing high performing teams
  • Analytical skills – Able to use SQL and Excel to pull and analyze data; experience with data visualization tools is a plus