Digital Marketing Project Manager

4 days ago


Toronto, Ontario, Canada IFG International Financial Group Ltd Full time

About the Role:

We are seeking a highly skilled Digital Marketing Project Manager to join our team at IFG International Financial Group Ltd. As a key member of our Digital Marketing team, you will be responsible for driving the success of our Paid Media Acquisition strategy across all digital channels.

Key Responsibilities:

  • Develop and execute a comprehensive Paid Media Acquisition strategy to drive unit sales and revenue growth.
  • Stay up-to-date with the latest digital advertising industry trends, best practices, and capabilities.
  • Collaborate with cross-functional teams to identify opportunities for improvement and implement process enhancements.
  • Lead the development of full funnel strategies to drive business results and contribute to the overall success of our Digital Marketing team.
  • Provide expert-level guidance and support to team members on digital marketing platforms and tools.

Requirements:

  • 3-5 years of industry experience in digital marketing, with a focus on Paid Media Acquisition.
  • Proven expertise in digital marketing platforms, including Google Display & Video 360, Google Campaign Manager 360, Amazon Ads, Facebook Ads Manager, and Google Ads Manager.
  • Experience working with Microsoft Power BI and Adobe Analytics.
  • Strong understanding of full funnel marketing and its impact on business results.
  • Excellent writing, research, presentation, and project management skills.

Preferred Qualifications:

  • English language proficiency is a must, and French proficiency is an asset.
  • Prior experience working with a financial institution is a plus.


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