Field Marketing Manager

2 months ago

Toronto, Canada CoStar Group Full time

Field Marketing Manager

**Job Description**:
CoStar Group Company Intro:
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.
- CoStar & LoopNet_

CoStar is the global leader in commercial real estate information, analytics and news. Commercial Real Estate industry professionals around the globe use CoStar to access the most comprehensive data to make decisions with confidence. CoStar delivers immediate, verified commercial real estate information on over 7.8 million properties across every market. LoopNet, the most popular place to find a space, is the #1 global commercial real estate marketplace. With more than 12 million global unique monthly visitors, LoopNet provides brokers, buyers and sellers with what they need to meet and make deals. LoopNet has established itself as the most effective and far-reaching digital marketplace for commercial real estate owners and brokers. We are not done yet We continue to focus on driving expansion by increasing market share in the US, Canada, and abroad, continuously innovating and enhancing the product and growing a powerhouse global team to reach our goals.

Role Description: We are currently seeking to fill a full-time position for an experienced Field Marketing Manager, to continue to elevate the CoStar and LoopNet brands across Canadian markets, with in-person and virtual events, training webinars, sponsorships, conferences, and speaking engagements. The role will be responsible for event logistics, execution, internal and external marketing communication, planning with sales and analytics leadership, helping to increase client engagement, and marketing through events for prospect lead generation. Reporting to the Senior Director of Marketing, you will collaborate with an in-house team of stakeholders from marketing, communications, and leaders throughout the organization. You will be working closely with stakeholders in Sales, Research, Product, Analytics and News, to drive field marketing strategies for lead generation and client retention.

Responsibilities:
Field Marketing
- Own end-to-end project planning, management, and execution of internal and third party events, meetings, and tradeshows. This includes but is not limited to content and agenda development, venue selection, contract negotiation, booking talent, marketing and communications, data management, invitee list creation with sales and analytics, attendee registration management and communication, catering, staff coordination, on-site event logistics, name badges, budget management, KPI tracking, invoice processing, postmortem, and working with the sales analytics team to get prospect leads entered into Web Enterprise.
- Strategy Development: Create and implement innovative field marketing strategies that align with company goals and target the enterprise customer segment for each opportunity.
- Lead Generation: Develop targeted campaigns to generate quality leads and accelerate customer acquisition for each opportunity. Work with the sales analytics team to have all prospect attendees entered in CRM for lead follow up.
- Content Creation: Collaborate with the sales and analytics teams to create compelling content that effectively communicates our value proposition. Create all pre
- Event Management: Plan, execute, and lead trade shows, thought leadership and training webinars, and other customer and prospect events.
- Sales Guidance: Meet with sales to identify opportunities, communicate their involvement, and set sales expectations for each event.
- Partner Relationships: Foster and maintain relationships with customers, partners, and other key internal and external stakeholders.
- Market Analysis: Monitor industry trends, competitors, and market dynamics to inform marketing strategies.
- Performance Metrics: Working alongside other internal stakeholders, establish, track, and report key performance metrics to evaluate the success of field marketing initiatives.
- Management of sponsorship deliverables in all Canadian

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