Field Marketing and Events Marketing Manager, Aws

3 months ago

Toronto, Canada Amazon Web Services Canada, Inc. Full time

6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- 6+ years experience in event marketing, digital initiatives, and campaigns.

Amazon Web Services is seeking a talented field marketer to help execute its field marketing strategy for Canada. This is a unique opportunity to make your mark on a fast-growing business in the exciting and dynamic cloud and SaaS marketplace.
Key job responsibilities
- Partner with marketing and sales leaders to help develop and execute a differentiated marketing strategy and plan for AWS
- Lead the cross-functional management of cross-segment and cross-vertical programs, including event marketing, digital initiatives, and campaign execution. Collaborate closely with program leads to ensure alignment with business priorities, stakeholder expectations, and budgetary constraints.
- Design, build, and execute customer events that align with business goals and elevate the AWS brand. You will manage end-to-end event logistics, ensuring seamless execution and exceptional attendee experiences
- Compile, analyze, and synthesize performance metrics for events and marketing campaigns. Develop dashboards and reports to measure campaign effectiveness, providing actionable insights to enhance overall performance
- Drive operational best practices within the marketing team, ensuring data quality, campaign hierarchy alignment, and efficient use of marketing tools
- Oversee project management for large-scale initiatives, maintaining organization and communication across complex workflows.
- Continuously seek out new trends, technologies, and best practices in event management. Implement data segmentation and targeting strategies to personalize campaigns and improve their effectiveness.

About the team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small
Diverse Experiences
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Hybrid Work
We value innovation and recognize this sometimes requires uninterrupted time to focus on a build. We also value in-person collaboration and time spent face-to-face. Our team affords engineers options to work in the office every day or in a flexible, hybrid work model near one of our Amazon offices. Our hybrid models allow you the freedom to work from home whenever in-office collaboration isn’t necessary.
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status. If you would like to request an accommodation, please notify your Recruiter.

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