Field Marketing Manager

1 week ago

Toronto, Canada Ataccama Full time

We are **Ataccama**, and we are on a mission to empower organizations to maximize the transformative potential of data and AI. Our product enables both technical and less technical ‘data people’ across their organizations to create high-quality, governed, safe, and reusable data products. It’s what made us a Leader in the Gartner Magic Quadrant® for Data Quality Solutions, and what inspired Bain Capital Tech Opportunities to invest in our future growth.

Our vision is to be the leading AI-powered cloud data management company and to do that, we’re making Ataccama a great place to work and grow. Our people are located across the globe. They succeed by collaborating as a team and thrive in our company culture defined by these core values:
**Challenging Fun**

**ONE Team**

**Customer Centric**

**Candid and Caring**

**Aim High**

We are open to a hybrid working setup. #LI-hybrid

**Role Mission**

Reporting to the Director of Marketing, North America, the Field Marketing Manager’s role is to support the growth, expansion and retention of Ataccama’s business in the US & Canadian markets by developing and executing programs that reach new prospects and drive expansion opportunities with existing customers.

This role requires a strong understanding of marketing funnels, data analysis plus field, digital, account-based, customer and partner marketing tactics to ensure effective multi-touch lead generation and return on investment (ROI).

**Your Challenge**:

- Orchestrate and execute high-performing multi-channel marketing programs using a data-driven approach tailored to the US & Canadian markets
- Deliver integrated campaigns, events and account-based marketing, partner marketing and customer marketing initiatives to support both creation and acceleration of pipeline.
- Partner, support and collaborate with the local BDRs & sales teams. Participate in BDR & sales team calls, in-person meetings, quarterly business reviews, and joint planning sessions to ensure alignment.
- Organize and execute direct or with partners: regional events, including industry conferences, roadshows, webinars, virtual events and customer advisory boards.
- Work in partnership with the digital marketing team to deliver regional campaigns and account-based marketing initiatives, as well as optimizing core digital channels for regional performance and needs.
- Build rapport with regional customers and support customer engagement and communication programs, such as in-person/virtual events, workshops, annual conferences, awards programs and advocacy opportunities.
- Evaluate 3rd party / partner demand generation opportunities. Build relationships with regional vendors and associations to drive market penetration.
- Own, create and deliver marketing enablement materials for the local revenue teams to help ensure engagement with events and campaigns, promoting timely follow-up on MQLs and movement of pipeline through the funnel.
- Set goals and define metrics for each marketing campaign or event, including targeted lead flow, to maximize pipeline generation and sales velocity. Monitor campaign metrics, conduct post-campaign evaluations, analyze and report on results, and make recommendations for future optimisations.
- Track and measure the impact on pipeline, ROI and effectiveness of all campaigns and field marketing events, reporting on these real-time (post event) and on a quarterly cadence to the marketing and broader leadership teams. Use data driven decision making to enhance performance.
- Work with finance and procurement teams to oversee vendor contracts, payments, and ROI measurement for marketing investments.
- Stay updated on industry trends: Keep informed of the latest trends and technologies in digital marketing and demand generation to ensure the company remains competitive in US & Canadian markets.

**Is This You?**:

- ** Bachelor’s Degree**: Degree in Marketing, Business, Communications, or a related field.
- ** Experience**: Minimum of 5 years of digital and field marketing experience in a SaaS organization.
- ** Analytical Mindset**: Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions.
- ** Communication Skills**: Excellent written and verbal communication skills, with the ability to create compelling marketing content.
- ** Campaign Orchestration**: Proven expertise in orchestrating campaigns with a strong understanding of target personas and the buying cycle to drive impactful marketing strategies.
- ** Project Management**: Strong organizational skills and the ability to manage multiple projects simultaneously.
- ** Multi-tasking Expertise**: Hands-on experience in prioritizing and managing multiple initiatives, campaigns, and deliverables simultaneously.
- ** Program Evolution**:Proven ability to evolve marketing programs based on performance data, feedback from revenue teams, and a comprehensive understanding of the business.
- _ Not mandatory, bu

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