Director, Field Marketing

6 months ago

Toronto, Canada Dayforce Full time

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region.
Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.
Our brand promise - Makes Work Life BetterTM- Reflects our commitment to employees, customers, partners and communities globally.

**Location**: Work is what you do, not where you go. For this role, we are open to remote work

About the Opportunity

The mission of Field Marketing at Dayforce is to strategically support the prospect and customer go-to-market teams at a regional level through in-person and virtual interactions (quality vs. quantity). Additionally, the Field Marketing team serves as the voice of regional go-to-market teams to the wider marketing team and represents the voice of marketing into the go-to-market teams that the Marketing organization supports to create, accelerate, and expand the sales pipeline with our direct sellers and partner ecosystem.

Within this position you’ll have the opportunity to build and be a foundational member of Dayforce’s Field Marketing organization serving the US Enterprise sales team and their goal to acquire net new customers for Dayforce.

What you’ll get to do

Within the Dayforce Marketing team, Field Marketing’s goal is to be the most innovative and pipeline centric team in the organization. We strive to use both quantitative data and qualitative insights to make informed decisions while also continuing to invest in ourselves to promote career growth and development opportunities.
- Build and lead a team of curious, thoughtful, and revenue centric Field Marketers.
- Work in tandem with Product Marketing, Sales, and Demand Management teams to improve BDR output and funnel results down to the individual meeting and deal level.
- Own overall management of joint marketing funds, holding FMMs to a high standard of approvals and monitoring of results.
- Co-own (with reporting manager) Field Marketing QBRs, with the intent to improve field marketing budget ROI and success of all cross-marketing or other Field Marketing-led programs and campaigns.
- Own end-to-end event lead management process, refining as needed.
- All other responsibilities as assigned by reporting manager or sr. marketing leadership.

Skills and experience we value
- 10+ years’ experience in field marketing, segment marketing, account-based marketing, or product marketing role.
- Minimum of 5 years leading marketing teams.
- Executive presence and gravitas to engage with key internal and external stakeholders.
- Excellent verbal, written and presentation skills, including strong asset creation skills (typically in PowerPoint).
- Demonstrated expertise in developing and implementing marketing strategies in partnership with sales, aimed at both acquiring new clients (new logos) and expanding sales within our existing customer base.
- Demonstrated ability to develop, prioritize and deliver on initiatives that deliver most value.
- Knowledge and experience in enterprise technology, with HCM market experience a plus.
- Adaptable and resourceful; thrives in a dynamic environment.
- A desire to win and a commitment to integrity.
- Willingness to travel (up to 20%)

What would really make you stand out
- Demonstrated aptitude for learning, including:

- Deep understanding of customer/prospect audiences at the level of company, team, and individual contributor.
- Marketing principles and strategies.
- Natural storytelling, including ability to create and adapt compelling messaging to marketing deliverables that get prospects and customers to think differently about the challenges they face.

LI-Remote

What’s in it for you
Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.
Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.
With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.
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