Marketing & Communications Manager

6 months ago

Toronto, Canada Array Marketing Full time

**About Array Marketing**

For over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L'Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to life.

We are committed to building on more than four decades of strength, deep industry knowledge and design innovation to accelerate our growth and serve our customers even better than before.

As we continue to expand around the world, we are looking for critical thinkers who are data driven, have a strong work ethic and care about best practices and customer outcomes to help us carry out our vision.

Join Array to make a mark on our business and grow your career.

**Who we need**

Due to significant growth, Array is seeking a Marketing & Communications Manager to support our North American Commercial team. Reporting to the Marketing & Communications Director, you will be pivotal in crafting compelling marketing campaigns, engaging communications strategies, and fostering relationships with key stakeholders across North America. As we establish our marketing team, you will be critical in developing programs and processes for internal HR communication and corporate marketing teams.

This hybrid role requires 2+ days onsite and flexibility to work with stakeholders in different time zones.

**Who you are**

You are a marketing and communications generalist with broad and deep skills across multiple formats, media, tools, and styles. You may be a Specialist looking for the chance to move into a manager role. You want an opportunity to build out a marketing function, from new processes to best practices in employer branding and corporate communications. You are excited to be part of our ongoing transformation with new executive leadership, investment, and commitment to invigorating our business.

**What's in it for you**

Impact. Working closely with the Director, you can bring your ideas to life and see your work make a global impact. As we continue to grow the team, you will have the chance to specialize your focus area further and hone your branding and creative skills.

Exposure. We service the biggest brands, and we do it globally. We have strong connections with our client's head offices and regional offices and are working with them on integrated e-commerce projects. This is an exciting opportunity for someone who wants to work closely with commercial brands and internal communications; someone interested in shaping and building not just our marketing strategy but contributing content to some of the biggest brands in the cosmetics industry.

**You will**:

- Contribute to internal communications. You will support the development of an internal communication strategy - defining key elements, communication channels, town hall topics and decks, announcements, CEO messages, engagement posts and newsletters. You will build and maintain a quarterly communication calendar, ensuring adequate preparation for each key activity. You will prepare materials for internal communications in close cooperation with the Human Resources team to enhance transparency and employee engagement.
- Support the Commercial Team. You will generate engaging content and build business reviews, increasing client satisfaction and retention. You will cultivate strong client relationships, fostering engagement through tailored marketing approaches that address diverse client needs and priorities. You will develop decks and materials that aid in client presentations and pitches. You will assist with preparing market analysis and trend reports to support commercial initiatives.
- Take ownership of the Marketing toolbox. You will maintain, update, and share, ensuring all resources are current, accessible, and effectively organized for easy use by the team. You will also ensure that the most recent images, branding, and materials are used for internal and external audiences.

**You have**:

- The experience. You have professional and flexible writing abilities and communications skills, with the ability to adapt your messaging to suit a wide range of audiences. You have successfully crafted compelling B2B content, engaging with stakeholders and effectively representing a company's brand. You have meticulous attention to detail in all aspects of marketing and communication, ensuring accuracy,
- The mindset. You are both creative and technical - able to conceptualize innovative marketing campaigns, captivating content, and engaging communication strategies that stand out in the market. You also can analyze market trends, customer insights, and campaign performance metrics to inform strategic decision-making and optimize marketing efforts.
- The knowledge. You understand brand identity principles and the importance and value of brand consistency across all marketing materials and communica

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