Field Marketing Lead

2 months ago

Toronto, Canada Katana Full time

**Who we are**:
We believe the future is a tech stack of integrated best-of-breed SaaS products, with Katana at the center.

Since 2017, we've given businesses worldwide a live look at their inventory, uniting all the processes and tools they use with intuitive and easy-to-use cloud inventory software. Our customers range from mom-and-pop shops to multi-million-dollar businesses. To date, we raised over $51 million in funding from VC firms and angel investors who, like us, believe the inventory software space needs more love.

Besides great user experience and top-tier customer support, Katana is also industry-agnostic and scalable. The companies that grow with Katana come from almost any industry you can think of, and our software is designed to plug and play with any existing system of tools manufacturers use.

**Who **we're looking for**:
We’re seeking an experienced Field Marketing Lead to spearhead our global field marketing efforts. In this role, you will build and manage a small, high-performing team of field marketers. You’ll work across several teams to create and execute marketing programs that drive demand by connecting with our customers to promote our product. This position requires a background in B2B SaaS marketing, effective leadership skills, and a willingness to travel 25-35%.

**Your typical week would include**:
**Strategic Planning**: Develop and execute a field marketing strategy to align with company objectives and to reach, educate, nurture, and convert our target audience.

**Campaign Execution**:Oversee the planning and execution of regional marketing campaigns, including events, webinars, and localized content.

**Business Collaboration**:Manage a business pipeline, from generating leads to working with sales and partnership channels to ensure they produce qualified opportunities.

**Team Leadership**:Hire, lead, and manage a team of field marketing managers to ensure successful execution of the team’s goals and initiatives.

**Budget Management**:Manage and allocate field marketing budgets effectively, ensuring optimal ROI.

**Reporting and Analytics**: Track and report on the effectiveness of the programs, providing insights and recommendations for continuous improvement.

**Market Insights**: Analyze market trends, customer needs and competitor activity to identify opportunities for growth.

**You're the perfect fit if you**:
**Experience**: 5+years of Field Marketing Experience at a B2B SaaS company and understands integrated marketing strategy. A proven track record of managing a small team and driving successful marketing programs.

**Leadership**: Demonstrated ability to lead and inspire a remote team, fostering a collaborative and high-performance work environment.

**Skills**: Excellent project management, organizational, and communication skills. Ability to manage multiple initiatives simultaneously and adapt to the changing priorities of a startup.

**Travel**: Willingness to travel 25-35% of the time to support marketing activities and engage with key stakeholders.

**What we offer**:

- Opportunity to have real impact at a global growth company and chance to drive change in the inventory products space
- Opportunity to work with an enthusiastic and talented global team
- A competitive salary and employee stock option program (we want everybody to feel engaged and share the fruits of our collective effort)
- Flexible and remote working options (we’re a results-driven team)
- A team vibe to keep you smiling even on the rainiest days
- Health & wellness package of your choice

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