Lifecycle Marketing Specialist
5 months ago
Millions of students at 750 leading North American colleges and universities use Top Hat to teach and engage with students before, during, and after class, in both in-person and online education. Are you ready to help us change the future of higher ed and deliver equitable education for millions of students?
Top Hat is looking for a Lifecycle Marketing Specialist to create and launch educator and student marketing programs to nurture, acquire and retain existing and prospective customers.
**In this role, you will**:
- Run channel A/B tests to optimize program performance and report on results.
- Help maintain database hygiene and support the team’s requests for various segmentation tasks.
- Measure, analyze, and report on program performance and share actionable insights to drive ongoing improvements.
- Work cross-functionally with our Marketing Operations, Brand and Creative, and Product Marketing teams.
**You have**:
- 1+ years of marketing experience, SaaS is a plus
- You have hands-on experience in a marketing automation platform: Salesforce Marketing Cloud, Hubspot, Eloqua or Pardot.
- An understanding of front-end development languages, mainly HTML & CSS.
- The discipline to follow a QA process to ensure successful campaign & program launches.
- The ability to put the customer experience at the forefront of everything by minimizing friction and creating an exceptional experience.
- The drive to get the most out of technology and leverage platforms (like Salesforce) to its fullest potential.
**Why team members love working at Top Hat**:
- A noble mission that creates meaningful, fulfilling work
- A team that cares deeply for customers and for each other
- We’re a company of invested owners - every Top Hatter receives stock options
- Professional learning and development for all role levels
- An awesome and welcoming Toronto HQ, and a growing sales hub in Austin, Texas
- Competitive health benefits that start on day one
- A management team focused on performance, growth, engagement and connection
- Our winning strategy and market potential
- Innovative PTO policy with lots of time and space for self-care
- Passionate customers that believe in us—and what we do
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