Lifecycle Marketing Specialist

6 months ago

Toronto, Canada Maple Full time

**ABOUT MAPLE**

Founded in 2015, Maple is a fast-growing health tech company with a vision to power the future of healthcare by building a connected and superior experience for patients, doctors, and other types of health providers.

We offer virtual care services across multiple distribution channels, including Direct-to-Consumer ("B2C"), Employers and Private Insurers ("B2B") and Public Sector Institutions ("B2I"). With a growing network of 2,000+ healthcare providers and nearly 4 million Canadians with access to our services, Maple is one of Canada’s fastest-growing virtual care companies.

We have established an entrepreneurial culture centered around our purpose to support people’s health and well-being, and to strengthen the healthcare system. We attribute our success to our team, who has helped us achieve numerous noteworthy awards including: LinkedIn's Top 10 Startups, Deloitte Canada’s Technology Fast 50, Globe & Mail's Top Growing Companies in Canada, North America’s Inspiring Workplaces, and Glory Professional’s The Power 50: Canada’s Most Impactful Companies.

THE POSITION

In support of a high-growth mandate, we’re hiring for a seasoned Lifecycle Marketing Specialist to join our Growth Marketing team. As a key contributor, you will partner with cross-functional teams, own the testing of new strategies and utilize data-driven insights to elevate and expand our B2C marketing initiatives. In this position, you will leverage your deep understanding of consumer behavior, segmentation, and personalized communication to enhance customer loyalty and lifetime value.

**You’ll be responsible for**:

- Leading the planning and execution of omnichannel campaigns targeting various stages of the customer lifecycle, utilizing marketing automation tools effectively.
- Analyzing app user journeys to identify key touchpoints and opportunities for optimization, ensuring that marketing efforts align with user behaviour and preferences.
- Leveraging SaaS industry knowledge to tailor lifecycle marketing strategies specifically for SaaS products/services, understanding the unique challenges and opportunities in user engagement and retention.
- Regularly analyzing campaign performance metrics and providing insightful reports and recommendations to management, highlighting successes, challenges, and opportunities for optimization.
- Staying abreast of industry trends, best practices, and emerging technologies in lifecycle marketing and marketing automation, continuously seeking opportunities to innovate and enhance campaign effectiveness.

**Critical to success in this role** will be your cross-channel coordination skills and ability to facilitate seamless collaboration, coupled with your adaptability in fast-paced environments to ensure alignment and efficiency in executing campaigns. Navigating evolving strategies and industry trends with ease, you’ll harness your creativity to bring fresh perspectives to campaign development, engaging and resonating with our diverse B2C customers.

**12 - 18 MONTH DELIVERABLES**

Within the first 90 days, you will develop a deep understanding of Maple’s target customer and business objectives, swiftly transitioning to execute immediate improvements in user engagement and retention rates through targeted lifecycle marketing efforts. Simultaneously, you will conduct a comprehensive analysis of existing lifecycle marketing campaigns, identifying quick-win areas for enhancement.

In the next 12 to 18 months, you will play a pivotal role in the continued development and execution of comprehensive lifecycle marketing programs. Your efforts will ensure sustained growth in user engagement and retention rates. Furthermore, you will refine and optimize marketing automation processes for increased efficiency and effectiveness, which will be instrumental in achieving Maple’s objectives and key results, fostering continued success across our B2C business.

**CANDIDATE PROFILE**:
**_

**KEY COMPETENCIES**
- Marketing Automation Proficiency
- Campaign Development
- Data Analysis and Reporting
- Testing and Optimization
- Industry Knowledge
- Channel Expertise

**CULTURE AND ORGANIZATIONAL FIT**

The Maple team is:

- **
Passionate**: We believe deeply in our company’s purpose and what we’re trying to accomplish as a team. We want all colleagues to feel passionate about improving access to high-quality healthcare through the power of technology, and to make a positive impact with the work we do, where we work, and in the community.
- ** Supportive**:We’re a diverse community that recognizes and embraces the individual differences of our people. We have fun coming to work and bringing the best out of each other. We value and encourage different and diverse perspectives from all parts of the organization.
- ** United**: We leave our egos at the door and act with humility. We work collaboratively to overcome obstacles that arise, and we’re united in our purpose and bring

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