Lifecycle and Automation Marketing Specialist

3 months ago

Toronto, Canada League Inc. Full time

**About League**

Founded in 2014, and with a total funding currently at $220 million; League is a platform technology company powering next-generation healthcare consumer experiences. Payers, providers, consumer health partners and employers build on League's platform to deliver high-engagement, personalized healthcare experiences consumers love. Millions of people use solutions powered by League to access, navigate and pay for care.

**The role**:
Reporting to the Director, User Engagement, Marketing, the Lifecycle and Automation Marketing Specialist will play an integral role on the User Engagement team to drive engagement and value for users. You will own the development of targeted and relevant automated campaigns to take users and create loyal, long lasting customers, and will help cement the app as the digital front door to health for consumers.

**What you'll do**:

- Report on campaign performance including open rates, click-throughs, unsubscribes, and conversion and derive insights and learnings—every metric tells a story, and it will be your responsibility to pull and share the insights that will drive campaign improvements
- Work closely with marketing SME's to bring client's vision to life
- Project manage campaigns and communicate with external stakeholders for reviews and approvals—guide the creative, copy, and development teams to produce designs that share a cohesive and logical brand story
- Work closely with our Salesforce team to communicate automation requirements and troubleshoot automation issues in Salesforce Marketing Cloud
- Partner with Product teams to translate product updates and launches and turn them into meaningful consumer-focused marketing campaigns that drive feature adoption and adherence
- Ensure compliance and best practices with CASL, CAN-SPAM and GDPR legislations, as well as customer data and privacy policies
- Support campaign optimization through A/B testing and experimentation
- Test and iterate on ideas to drive app adoption and engagement—utilizing your mindset for constant improvement and optimization (this is critical)

**What you bring to the table**:

- 1+ years of experience in the workforce (marketing or engagement as a plus)
- Previous experience on managing projects, workback schedules and communicating to clients around it. (JIRA knowledge a plus)
- Strong understanding on how to drive meaningful and engaging user experiences via marketing automation; you know how to segment audiences to ensure messaging and communications are relevant
- Strong analytical skills and a high comfort level working with data (experience building reporting in Looker is a bonus)
- Experience planning, executing and analyzing dynamic marketing campaigns
- Proven ability to manage multiple projects and priorities with competing deadlines
- Outstanding written communication skills
- Strong multi-tasker who can balance it all in a fast-paced, feedback-driven environment
- Basic web-development experience (HTML, CSS and AMPScript)
- Health Care or Insurance is a plus

**Security-related responsibilities**:

- Compliance with Information Security Policies
- Responsibility and accountability for executing League's policies and procedures
- Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations

**Our Application Process**:

- If we see alignment with League's needs, a recruiter will reach out to learn more about your goals. The recruiter will also share the team-specific interview process depending on the roles you are exploring.
- The final step is an offer, which we hope you will accept

Here are some additional resources to learn more about League:

- Learn about our platform, leadership team and partners
- Highmark Health, Google Cloud, League: new digital front door to seamless care
- Former Providence President and Workday EVP of Corporate Strategy join League Board of Directors
- League raises $95 million USD in Series C to build world's leading healthcare CX platform
- Forbes x League: The Platformization Of Healthcare Is Here
- Fast Company x League: If we want better innovations in healthtech, we need more competition

**Recognize and Avoid Employment scams. Practice safe job searching.**

Scammers are getting craftier and leveraging fake job postings to get personal information. Know the warning signs and protect yourself from scammers. Learn more here.

**Privacy Policy**

Review our Privacy Policy for information on how League is protecting personal data.

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