Solutions Lifecycle Marketing Director
8 hours ago
Float Financial Solutions Inc. is dedicated to simplifying finance for Canadian businesses, empowering them to eliminate complexity and unlock new opportunities.
Through our innovative platform, we enable businesses to streamline spending and optimize cash flow, so they can focus on what matters most: growth.
We're committed to creating a best-in-class customer experience and believe in fostering a culture of excellence, where every team member feels ownership in our success.
Our ProductOur integrated suite of financial solutions rethinks how companies access capital, streamline spending, and manage growth.
Backed by world-class investors like Tiger Global, Golden Ventures, and Susa Ventures, we're disrupting the global B2B finance space—and we're looking for bold innovators to help shape the future of business finance.
About the Senior Lifecycle Marketing Manager RoleWe're seeking a Senior Lifecycle Marketing Manager to shape the lifecycle strategy in our small business segment and optimize the post-acquisition journey for all Float customers.
You'll work in close collaboration with a cross-functional team of marketers, product managers, and engineers, and have direct accountability for key measures of customer success and growth, such as time-to-first-value, product adoption and attach rates, and retention.
This role is perfect for a builder who thrives on the opportunity to create foundational systems while continuously experimenting to unlock growth.
Key Responsibilities- Design and Build the Post-Acquisition Journey: Develop multi-channel strategies for onboarding, activation, and product adoption, creating targeted experiences and engaging touchpoints that drive retention and growth.
- Drive Results through Experiments: Own and execute A/B tests and growth experiments to identify high-impact strategies and iterate based on performance insights.
- Monitor and Report on Key Metrics: Take ownership of metrics like time-to-onboard, user activation and adoption rates for our SMB segment, proactively seeking opportunities to improve on performance and sharing regular performance updates with stakeholders.
- Develop Engaging Content: Craft compelling, customer-centric messaging and content to deliver personalized communications across email, in-app, and other channels.
- Leverage Automation and Data: Utilize customer data and automation tools to strategically segment audiences, build targeted campaigns, and move the needle measurably against key business objectives.
- Manage Targeted Campaigns: Partner with the broader marketing team to craft campaigns that drive adoption of new features, cross-sell opportunities, and deliver added value to existing customers.
- Collaborate Cross-Functionally: Work closely with product, engineering, rev-ops, and customer success teams to align lifecycle initiatives with company goals and customer needs.
- You've got the experience: 5+ years in lifecycle marketing, CRM, or customer engagement, with a focus on B2B SaaS or fintech products. You have a proven track record of building and scaling lifecycle marketing programs that demonstrably impact business growth.
- You have a data-driven mindset: You have a deep understanding of lifecycle metrics and a demonstrated ability to measure, report, and optimize campaigns based on performance.
- You're a full-stack marketer: You are comfortable creating multi-channel campaigns, with proficiency in email marketing, in-app messaging, and webinar/event-driven engagement.
- You've got technical chops: You're intimately familiar with marketing automation platforms and customer journey tools (HubSpot, AppCues Intercom, etc.). You'll be comfortable working with data and analytics platforms (e.g., Metabase, Looker) to inform decisions.
- A competitive salary of $120,000 per year.
- Flexible work hours and time off when you need to recharge.
- A dog-friendly office.
- The opportunity to work with and learn from a world-class team.
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