Director of Lifecycle Marketing

2 months ago

Toronto, Canada Relay Financial Full time

Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'.

**What You'll Be Doing**:

- Define and lead the company's lifecycle marketing strategy and roadmap, aligning with broader business objectives and revenue targets
- Build and manage a high-performing lifecycle marketing team, providing mentorship, guidance, and career development opportunities
- Lead from the front by executing lifecycle marketing campaigns yourself from start to finish
- Own the lifecycle marketing resource allocation, ensuring optimal ROI across all channels and campaigns
- Establish organizational best practices for lifecycle marketing, including testing frameworks, personalization strategies, and performance measurement
- Drive innovation in our marketing technology stack, evaluating new tools and capabilities while optimizing our existing infrastructure (Iterable and Segment)
- Develop strategic partnerships with senior stakeholders across Product, Sales, Customer Success, and Marketing to ensure aligned customer experience and messaging
- Lead quarterly and annual planning for lifecycle initiatives, including goal-setting, resource planning, and KPI tracking
- Create and present executive-level reporting on lifecycle program performance and impact on business metrics

**Who You Are**:

- You bring 8+ years of experience in lifecycle marketing or CRM, with 3+ years in a leadership role
- You demonstrate a proven track record of building and scaling lifecycle marketing programs that demonstrably impact business growth
- You have deep expertise in marketing technology stacks and data infrastructure, with experience leading technical implementations, integrations, and troubleshooting projects
- You exhibit strong leadership experience, including hiring, developing, and retaining top marketing talent
- You have an advanced understanding of customer segmentation, behavioural analytics, and predictive modelling
- You show a knack for gathering, analyzing and reporting on campaign data, with the goal of finding opportunities for improvement
- You are committed to continually analyzing campaign data to illustrate team impact across the organization
- You excel in stakeholder management and cross-functional leadership
- You use data-driven decision-making skills with experience in attribution modelling and advanced analytics
- You have a track record of innovation in personalization and marketing automation strategies

**Bonus Points**:

- Leveraged AI tools to scale lifecycle programs more efficiently
- Technical proficiency in SQL, HTML, and marketing automation languages
- MBA or relevant advanced degree
- Experience marketing financial technology products to SMB customers
- Track record of scaling yourself and your team while amidst a scaling high-growth technology company

**Our Commitment to You**:

- ** Competitive salary and meaningful equity**: Relay employees are Relay owners, complete with equity and a competitive salary.
- ** Comprehensive health benefits**: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
- ** Flexible vacation and time off**: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.
- ** Parental leave with top-up**: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive.
- ** Hybrid work environment**:we value meaningful collaboration and connection at our Toronto office twice a week, with lunch, snacks, and beverages on us.
- ** Dog-friendly space**:can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.
- ** Personal and professional growth**: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success.
- ** Top-tier equipment**:as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
- ** Social connection**: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.

We’re driving real change for small business owners, powered by truly remarkable peop

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