Lifecycle and Automation Marketing Specialist
6 months ago
**About League**
Founded in 2014, League is a platform technology company powering next-generation healthcare consumer experiences. Payers, providers, consumer health partners and employers build on League's healthcare CX platform to deliver high-engagement, personalized healthcare experiences people love. League recently announced a $95 million funding round led by TDM Growth Partners, backer of breakthrough platforms Square, Twilio and Slack, bringing the total funding to $220 million. League is also among Deloitte's Technology Fast 500, CB Insights' Digital Health 150 and was named the Next Healthtech Unicorn by Accenture, among many other acknowledgements.
Founded in 2014, League is a platform technology company powering next-generation healthcare consumer experiences. Payers, providers, consumer health partners and employers build on League's healthcare CX platform to deliver high-engagement, personalized healthcare experiences people love. League recently announced a $95 million funding round led by TDM Growth Partners, backer of breakthrough platforms Square, Twilio and Slack, bringing the total funding to $220 million. League is also among Deloitte's Technology Fast 500, CB Insights' Digital Health 150 and was named the Next Healthtech Unicorn by Accenture, among many other acknowledgements.
Reporting to the Director, User Engagement, Marketing, the Lifecycle and Automation Marketing Specialist will play an integral role on the User Engagement team to drive engagement and value for users. You will own the development of targeted and relevant automated campaigns to take users and create loyal, long lasting customers, and will help cement the app as the digital front door to health for consumers.
**What you will do**:
- Report on campaign performance including open rates, click-throughs, unsubscribes, and conversion and derive insights and learnings—every metric tells a story, and it will be your responsibility to pull and share the insights that will drive campaign improvements
- Work closely with marketing SME's to bring client's vision to life
- Project manage campaigns and communicate with external stakeholders for reviews and approvals—guide the creative, copy, and development teams to produce designs that share a cohesive and logical brand story
- Work closely with our Salesforce team to communicate automation requirements and troubleshoot automation issues in Salesforce Marketing Cloud
- Partner with Product teams to translate product updates and launches and turn them into meaningful consumer-focused marketing campaigns that drive feature adoption and adherence
- Ensure compliance and best practices with CASL, CAN-SPAM and GDPR legislations, as well as customer data and privacy policies
- Support campaign optimization through A/B testing and experimentation
- Test and iterate on ideas to drive app adoption and engagement—utilizing your mindset for constant improvement and optimization (this is critical)
**What you will bring to the table**:
- 1+ years of experience in the workforce (marketing or engagement as a plus)
- Previous experience on managing projects, workback schedules and communicating to clients around it. (JIRA knowledge a plus)
- Strong understanding on how to drive meaningful and engaging user experiences via marketing automation; you know how to segment audiences to ensure messaging and communications are relevant
- Strong analytical skills and a high comfort level working with data (experience building reporting in Looker is a bonus)
- Experience planning, executing and analyzing dynamic marketing campaigns
- Proven ability to manage multiple projects and priorities with competing deadlines
- Outstanding written communication skills
- Strong multi-tasker who can balance it all in a fast-paced, feedback-driven environment
- Basic web-development experience (HTML, CSS and AMPScript)
- Health Care or Insurance is a plus
At League, everyone is welcome. Diversity makes us better, and we believe in building diversity across cultural identity, gender, sexual orientation, age and education, thought and experience.
We are an equal opportunity employer, and we are committed to working with applicants requesting accommodation at any stage of the hiring process.
**_ CANADA APPLICANTS ONLY:_**_ The Canada-specific compensation range below for this full-time position is exclusive of bonus, equity and benefits. This range reflects the minimum and maximum target for base salaries for the position across all Canadian locations. Where in the band you may land is determined by job-related skills/experience and location. Your recruiter can share more about the specific salary range for your location during the hiring process._
**Compensation range for Canada applicants only**
- $60,000—$90,000 CAD
**Our Application Process**:
- If we see alignment with League's needs, a recruiter will reach out to learn more about your goals. The recruiter will also share the team-specific
-
Marketing Automation Strategist
1 week ago
Toronto, Ontario, Canada Marketing Automation Canada Full timeMarketing Automation Specialist OpportunityWe are seeking an experienced Marketing Automation Specialist to join our team at Marketing Automation Canada.About the RoleThis is a full-time position that involves developing and executing marketing strategies to drive business growth. The ideal candidate will have a strong understanding of marketing automation...
-
Lifecycle and Automation Marketing Specialist
3 months ago
Toronto, Canada League Inc. Full time**About League** Founded in 2014, and with a total funding currently at $220 million; League is a platform technology company powering next-generation healthcare consumer experiences. Payers, providers, consumer health partners and employers build on League's platform to deliver high-engagement, personalized healthcare experiences consumers love. Millions...
-
Lifecycle Marketing Specialist
5 months ago
Toronto, Canada Maple Full time**ABOUT MAPLE** Founded in 2015, Maple is a fast-growing health tech company with a vision to power the future of healthcare by building a connected and superior experience for patients, doctors, and other types of health providers. We offer virtual care services across multiple distribution channels, including Direct-to-Consumer ("B2C"), Employers and...
-
Lifecycle Marketing Specialist
6 months ago
Toronto, Canada T6 Talent Partners Full time**About Us** Wahi is a digital real estate platform that uses state-of-the-art tools and best-in-class realtors to bring control, choice and confidence to consumers on their real estate journey. Wahi's mission is to reclaim real estate for Canadians by providing a better way to buy and sell real estate, on their terms. We are looking for our first...
-
Lifecycle Marketing Manager
6 months ago
Toronto, Canada Top Hat Full timeMillions of students at 750 leading North American colleges and universities use Top Hat to teach and engage with students before, during, and after class in both in-person and online education. Are you ready to help us change the future of higher ed and deliver equitable education for millions of students? Top Hat is seeking a Lifecycle Marketing Manager...
-
Lifecycle Marketing Specialist
5 months ago
Toronto, Canada Top Hat Full timeMillions of students at 750 leading North American colleges and universities use Top Hat to teach and engage with students before, during, and after class, in both in-person and online education. Are you ready to help us change the future of higher ed and deliver equitable education for millions of students? Top Hat is looking for a Lifecycle Marketing...
-
Marketing Professional
3 weeks ago
Toronto, Ontario, Canada Marketing Automation Canada Full timeJob TitleMarketing Automation Canada is seeking a highly skilled Marketing Specialist to join our team. The successful candidate will be responsible for developing and implementing marketing strategies to promote our services.Key ResponsibilitiesDevelop marketing events, campaigns, and programs to increase brand awareness and drive sales.Design and implement...
-
Toronto, Ontario, Canada Insight Global Full timeAt Insight Global, we're seeking a skilled Vulnerability Lifecycle Management specialist to join our top banking client's Automation Center of Excellence (COE) as a subject matter expert.This 12-month contract (plus extensions) offers the opportunity to optimize and automate Vulnerability Lifecycle Management processes, collaborating with multiple groups to...
-
Lifecycle Marketing Strategist
5 months ago
Toronto, Canada Autodesk Full timeJob Requisition ID # - 24WD78043 Position Overview Join our Growth Marketing Innovation and Lifecycle (ILM) Team, a dynamic group leading data-led engagements across the full customer lifecycle. Our team activates in-product experiences and capabilities, alongside marketing activities across Autodesk owned touchpoints that improve acquisition, conversion,...
-
Marketing Automation Specialist
6 months ago
Toronto, Canada Allocate Full timeEvery single day around the world, thousands of patients are harmed from care delivery errors, many of which are preventable. We want to change that. RLDatix is on a mission to improve healthcare by enabling a world where patients receive the best and safest care possible. Trusted by thousands of clients around the world, our connected healthcare...
-
Marketing Campaign Coordinator
2 weeks ago
Toronto, Ontario, Canada Marketing Automation Canada] Full timeWe are seeking a Marketing specialist to join our team at Marketing Automation Canada. This role involves overseeing the development and implementation of marketing campaigns that effectively communicate our company's value proposition to customers.Key Responsibilities:Develop and execute comprehensive marketing strategiesCollaborate with cross-functional...
-
Lifecycle Marketing Manager
6 months ago
Toronto, Canada Maple Full time**ABOUT MAPLE** Founded in 2015, Maple is a fast-growing health tech company with a vision to power the future of healthcare by building a connected and superior experience for patients, doctors, and other types of health providers. We offer virtual care services across multiple distribution channels, including Direct-to-Consumer ("B2C"), Employers and...
-
Marketing Technology Manager
5 months ago
Toronto, Canada Rockwell Automation Full timeRockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale,...
-
Director of Lifecycle Marketing
2 weeks ago
Toronto, Canada Relay Financial Full timeOur mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on...
-
Marketing Automation Specialist
2 months ago
Toronto, Canada Peninsula Canada Full timeJob Purpose We are currently seeking to appoint a Marketing Automation Specialist to join a growing and fast-paced marketing team, working in vibrant offices in Toronto Downtown. With fantastic office perks, we're the perfect place for high achievers to grow and thrive. We're looking for a hard-working and self-motivated...
-
Head of Lifecycle Marketing
2 weeks ago
Toronto, Canada Ascend Fundraising Solutions Full time**Overview** **Duties** - Develop and implement comprehensive marketing strategies that align with the company's goals and objectives. - Manage the creation of relevant content across various platforms using tools such as WordPress and Adobe Creative Suite. - Analyze market trends and customer insights to identify opportunities for growth and improvement. -...
-
Digital Media Marketing Strategist
2 weeks ago
Toronto, Ontario, Canada Marketing Automation Canada Full timeAbout This RoleWe are seeking an experienced Digital Media Marketing Strategist to join our team at Marketing Automation Canada. The ideal candidate will have a solid understanding of marketing automation and a passion for digital media.
-
Strategic Marketing Lead
2 weeks ago
Toronto, Ontario, Canada Marketing Automation Canada Full timeOverviewThe Marketing Automation Canada is seeking a Strategic Marketing Lead to develop and execute marketing strategies that drive business growth. As a key member of our team, you will be responsible for creating and implementing marketing campaigns that enhance our brand reputation and increase customer engagement.SalaryThe estimated annual salary for...
-
Marketing Solution Consultant, Team Leader
5 months ago
Toronto, Canada Marketing Automation Corp Full timeAs we expand our team, we are seeking a dynamic and experienced Marketing Solutions Consultant Team Leader, with a focus on Marketo and Marketing Automation expertise, to join us. ABOUT THE ROLE: As a Marketing Solutions Consultant Team Leader, you will play a pivotal role in project management, campaign execution, and team mentorship. Responsibilities for...
-
Strategic Lifecycle Marketing Manager
3 weeks ago
Toronto, Ontario, Canada President's Choice Financial Full timeAt President's Choice Financial, we're shaping the future of Canadian retail, and we need your expertise to help us succeed. Our unique position as one of the country's largest employers provides our colleagues with a range of opportunities and experiences that help Canadians Live Life Well.About This RoleThe Senior Manager, Lifecycle Marketing is a pivotal...