Marketing Manager, Lifecycle Marketing

6 months ago

Toronto, Canada Scene+ Full time

**Who we are**

Join Scene+ and be part of Canada's most robust lifestyle loyalty program with over 13 million members and growing We are a trusted brand, driven by the belief that there's always something to look forward to with rewards for every kind of life. Our goal is to become Canada's favourite loyalty program by nurturing our Members with rewards their way.

We're the exciting joint venture of Cineplex, Empire, and Scotiabank, blending the energy, optimism, and atmosphere of a startup with the funding of three major players. With over 60 team members and plans to grow more, we're an emerging, responsive company. We offer collaboration, accountability, challenges, and rewards to everyone who joins us.

Our motto is "Love what's next," and we believe it applies to your career too. Join us to help evolve the program, collaborate with amazing teams, and love what lies ahead.

**Who we need**:
Reporting to the Senior Manager, Member Lifecycle, and working closely with our vendor and internal teams, we are looking for a Marketing Manager, Lifecycle Marketing. This is a rare opportunity to work in a Manager role with both strategic and execution accountabilities. You will create and drive our member engagement strategy focused on at-risk and best member classes. Taking an iterative test-and-roll approach and working collaboratively with the Partner Marketing teams, you will ensure Scene+ meets its member engagement goals. Your goal is to move members into the next RFM decile (and you understand what that means) and help our owners achieve their objectives for the program.

Whether you are coming from an agency, a loyalty program or another marketing area, this is a rewarding position with a high level of visibility.

Join us to be part of a robust marketing team excited and passionate about the direction Scene+ is going and the rate we are scaling.

**What's in it for you**:
**_ Ownership._** We are a data science-driven company, and our membership is growing exponentially. We are adaptable, collaborative, and fast-paced. You will work with our data and analytics team to generate strategic audience segments, dive into member data to draw conclusions and leverage your insights to collaborate with creative and delivery teams to recommend solutions and take action. You will gain exposure to our Owners and work with internal and external stakeholders.

**_ Impactful simplicity. _**You'll be part of a future-forward team that values authenticity and invites fresh perspectives. You will have the chance to channel your passion for fostering customer loyalty and designing customer lifecycle journeys to support our expanding membership, from their most highly engaged moments to their retirement.

**_ Anticipation. _**With giants in banking, grocery, and entertainment as our owners and partners across various categories like travel, shopping and dining, this is an opportunity to gain exposure across a wide range of sectors. With over 30% of our team promoted within the last year, we have a proven history of supporting the growth of our people. Whether you want to increase your influence with us directly or with a parent company, there is always something to look forward to.

**As our new Marketing Manager, Lifecycle Marketing, you will**:

- _ Own the annual member lifecycle plan. _You will collaborate with various internal stakeholders to design and roll out an annual plan focused on members at the lifecycle's reactivation and best member phases. You will develop, test, and roll out marketing calendars to determine the best segmentation, cadence, offers and approach.
- _ Build strategies._ You will think like a member to build strategies for retaining our best members and reengaging lapsed member segments. You will coordinate with internal and external teams to implement marketing programs, including direct mail campaigns, that meet our parent companies and our own growth and engagement objectives.
- _ Own and analyze. _You will manage budgets to optimize the targeting and deployment of assets and media across all relevant owned and paid channels. You will track and analyze results across all applicable channels and develop insights to improve marketing effectiveness and program returns over time.
- _ Be the connection point._ You will be the center of the member lifecycle at Scene+. You will continuously pursue excellence, working closely with Partnerships, Digital, Marketing Delivery, Analytics and Operations teams to improve member experiences.

**You bring**:

- _ The experience._ You have progressive growth in client or customer-focused marketing, moving into a leader or supervisor position as part of a CRM or Lifecycle team. You have proven success designing and executing data-driven lifecycle strategies. You may be coming from a marketing agency. Ideally, you have worked on customer loyalty programs.
- _ The project support._ You have experience working on multiple simultaneous projects of moderate to high

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