Senior Lifecycle Marketing Strategist

5 days ago

Old Toronto, Canada Floatcard Full time

About Float

Float is on a mission to revolutionize business finance for Canadian companies, empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform, we enable businesses to streamline spending and optimize cash flow, so they can focus on what matters most: growth.

Our Product

Our integrated suite of products, including corporate cards, bill pay, reimbursements, and financial services, rethinks how companies access capital, streamline spending, and manage growth. Backed by world-class investors like Tiger Global, Golden Ventures, and Susa Ventures, we're disrupting the global B2B finance space.

Senior Lifecycle Marketing Manager Role

We're seeking a Senior Lifecycle Marketing Manager to shape the lifecycle strategy in our small business segment and optimize the post-acquisition journey for all Float customers. As a key member of our marketing team, you'll play a pivotal role in shaping how Float supports customers in meeting their goals and contribute significantly to our next phase of growth.

Key Responsibilities:

  • Design and Build the Post-Acquisition Journey: Develop multi-channel strategies for onboarding, activation, and product adoption, creating targeted experiences and engaging touchpoints that drive retention and growth.
  • Drive Results through Experiments: Own and execute A/B tests and growth experiments to identify high-impact strategies and iterate based on performance insights.
  • Monitor and Report on Key Metrics: Take ownership of metrics like time-to-onboard, user activation, and adoption rates for our SMB segment, proactively seeking opportunities to improve on performance and sharing regular performance updates with stakeholders.
  • Develop Engaging Content: Craft compelling, customer-centric messaging and content to deliver personalized communications across email, in-app, and other channels.
  • Leverage Automation and Data: Utilize customer data and automation tools to strategically segment audiences, build targeted campaigns, and move the needle measurably against key business objectives.
  • Manage Targeted Campaigns: Partner with the broader marketing team to craft campaigns that drive adoption of new features, cross-sell opportunities, and deliver added value to existing customers.

Requirements and Qualifications:

  • 5+ years of experience in lifecycle marketing, CRM, or customer engagement, with a focus on B2B SaaS or fintech products.
  • A proven track record of building and scaling lifecycle marketing programs that demonstrably impact business growth.
  • A data-driven mindset, with a deep understanding of lifecycle metrics and the ability to measure, report, and optimize campaigns based on performance.
  • Comfortable working with marketing automation platforms and customer journey tools (e.g., HubSpot, AppCues, Intercom).
  • Familiarity with data and analytics platforms (e.g., Mixpanel).
  • Ability to develop high-level strategies while executing details with precision.

Salary: $120,000 - $150,000 per year, depending on experience.

Benefits:

  • Competitive compensation package.
  • Flexible work hours and time off when needed.
  • A dog-friendly office.
  • The opportunity to work with a world-class team.
  • A personal Float card with a quarterly stipend.

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