Media Strategy Manager

7 months ago

Toronto, Canada Cineplex Full time

Work location:
Home Office 1303 Yonge St

City:
Toronto

What you will do:
Media Strategy Manager role is embedded as a critical team member into the day-to-day operations of Cineplex’s Consumer Marketing team, supporting multiple lines of business including but not limited to: Cineplex theatres, The Rec Room, and Playdium.

The role is responsible for leading all paid media activity across all marketing teams and will be the key point of contact with our media agency. You will take accountability for the agency’s work to deliver media performance rooted in data and will work with the consumer marketing team to identify relevant media strategies as a part of the briefing process. Working with our agency partner, you will provide media plan recommendations ensuring that data-driven insights drive business outcomes. You will work with the media agency to ensure various coherence between the lines of business and ensure plans complement each other. For more tactical campaign spends, you will plan, buy, analyze, and optimize each campaign in house to ensure delivery against key business and campaign objectives.

This is a hybrid position (3 days in the office). Office location is 1303 Yonge Street, Toronto.

Key Responsibilities- Support with Media Strategy Development and Campaign Management: Support Senior Manager, Media strategy to optimize paid media plan recommendations made by the media agency. Support media agency to streamline paid media buying activity across Cineplex’s lines of business.- Paid Media Planning and Execution: Work closely with Senior Manager, Media Strategy to set up in-house planning and execution for select Line of business and/or campaigns not supported by the Media agency. Get alignment on strategy from internal stakeholders. Execute and manage campaigns with the support of the media coordinator. Build and maintain relationships with media vendors for any direct buy requirements.- Campaign Analysis, Maintenance and Reporting: Work closely with Marketing Analytics and D&T to leverage data and post results to inform campaign plans and optimizations on a go forward basis. Provide support in tracking paid media KPIs.- Communication and Collaboration: Maintain strong collaboration with marketing primes while ensuring clear communication of media requirements to key stakeholders including the Media Agency, Loyalty, Data Science, Marketing Analytics and D&T. Strong communication skills for internal stakeholder buy-in and alignment are vital.- Evaluation and Awareness of Current and Emerging Media: Media is constantly changing. Maintain awareness of new and emerging media trends and channels through strong relationships with media suppliers and trade publications. Stay up to date on competitor campaigns and alert relevant marketing team(s) and agency. In addition, provide POV to consumer marketing on media supplier proposals- Digital Platform Knowledge: Stay up to date with digital platforms updates and changes. Work closely with D&T to provide support for any media platform pixel setup.- Financial Tracking: Maintain a budget control report for each LOB and be responsible in partnership with the marketing team, to ensure campaigns stay within budget. Monitor campaign spend, track media invoices, and resolve any discrepancies- People Management: Provide guidance, coaching, mentoring leadership to the Media Coordinator

Education & Certification- Undergraduate Degree in Business or Marketing, Communications, and/or Media

Experience- 4-5 years of experience in media planning and digital buying and is experienced in leveraging data to drive business results. Performance marketing experience is highly preferred- 1 year minimum of people manager experience- Experience managing external vendors/partners in supporting multiple marketing lines of business to understand opportunities before and after campaign execution- Demonstrated track record of developing and leveraging paid media performance analytics both in the context of forecasting expected results and supporting performance optimization / improvement.- Demonstrated experience designing and reporting on media strategies and plans that support marketing and business objectives- Experience with data and customer segmentation as the basis for discovering actionable insights.- Strong internal client management experience both presenting and resolving issues

Knowledge, Skills and Abilities- You’re a friend and partner combined - you’re thoughtful about your relationship with your agency partner(s) and internal counterparts to drive the business- Ability to operate both strategically and tactically in a high-energy, fast-paced environment- Experience working with reporting, analysis, visualization software and financial reporting- Technical Skills: Microsoft Office (Excel, PowerPoint, Word), PowerBI. Adobe Analytics and/or Google Tag Manager, digital media platforms- Ability to manage and operate comfortably at a tactical level.- Not af

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