Director, Media Planning

4 months ago

Toronto, Canada Other Full time

Other. is seeking a Director of Media Planning & Strategy, to join our team.

Other. is raising the bar in the Canadian advertising industry, setting a new standard for accountability, transparency, and opportunity for the people on our team and the clients that we serve. 

We are a privately owned Toronto-based team of , led by a small leadership group with backgrounds from large advertising agency networks. Having been appointed to the Globe & Mail's list of Canada's Top Growing companies, Other. is experiencing rapid business growth and is in the process of making key strategic hires to support that growth. 

Our physical headquarters is located just steps from Toronto Union Station. We operate on a permanent, flexible hybrid-working model with essential in-person time currently limited to monthly team meetings or in-person client meetings.

What You’d Be Up To

The Director, Media Planning & Strategy role is one in which you will take leadership over both a roster of key clients and the growth of a Media Planner. You will lead the client's media strategy and plans, being responsible for effective management of both your and your direct report’s work. 

You will also represent the planning team in high-level internal and client communications, including statuses, reporting, and campaign briefings. You will be accountable for the strategic direction and overseeing execution within your accounts, ensuring our clients achieve outstanding results.


The Work & Your Opportunity To Grow

You will be responsible for leading and innovating at each stage of Other.’s proprietary methodology for maximizing performance for paid media campaigns. Your responsibilities will include:

Leading and managing the media planning component of key client relationships, and being ultimately responsible for proactively making media recommendations to hit client KPIs Providing strategic guidance to your clients and ensuring all deliverables are executed on-time and at a high level of quality Representing the media planning team in client-facing communications, including briefings, statuses, deliverables, and presentations Leading the development of complex media plans with support from junior team members, forecasting results, and providing detailed points of view when needed Overseeing end-to-end execution, ensuring a high level of accuracy and rigor when working with partners Proactively analyzing performance and collaborating across departments to optimize plans to achieve client KPIs Bring forward proactive opportunities for clients and contribute to upsells to drive both the company’s and client’s businesses forward Generating and communicating key program insights and actions directly to clients Understanding the company's vision, department strategy and immediate business needs.  Overseeing day-to-day work, monitoring team utilization, and identifying areas for individual growth and development. Handling scheduling and resourcing efficiently Providing strategic guidance and prioritizing day-to-day tasks for junior team members Mentoring and developing junior team members, offering career development opportunities and actionable feedback


Who This Role is For

Someone who has spent + years in media planning, and is ready to take on a leadership role where they are valued, have a better work/life balance, and can see the significant impact of their work.

Do you have extensive working knowledge in both digital and traditional media? Have you led negotiations with media vendors? Do you have extensive experience using various essential media planning tools, such as Vividata, Comscore, and Sizmek? Are you exceptional at interpreting data and deriving strategic insights based on your analysis? Are you looking to grow not only your career but also mentor and develop an associate under you? Are you interested in laying down roots at one organization as the company grows?

Things You'll Like About our Team

You will be part of an award-winning, Globe & Mail Top Growing Company. Competitive compensation bands that are part of a strong total compensation package. Top % benefit program of similar sized agencies including strong mental health coverage, major dental, annual health spending allowance, and more.Permanent flexible hybrid-working model that allows for better work/life balance and control over your time.
Clear career levels and career review processes that were developed by a modern, industry-leading HR consulting firm, Bright & Early. Strong engagement and DEI within the organization. A team that is energetic, highly motivated, and inclusive.

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