Marketing and Media Strategy Representative

7 months ago

Toronto, Canada Zenith Full time

Company Description

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.

Over the past year, Publicis Media has been transforming the way we do our business. From structuring our investment practice around data and digital to bringing our strategy, data sciences and research practice under one house, we’ve been shaping Publicis Media to be the media network of tomorrow. One that both you and I want to work at.

Publicis Media Canada is proud to be Great Places to Work certified and recognized with Best Workplaces for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.

**Job Description**:
This role supports Canada’s Marketing and Media Strategy efforts. A key goal of this position is to leverage consumer insights to develop and implement marketing strategies that will build awareness, enhance the brand and drive incremental visitation and revenue from Canadian tourists. Key responsibilities will include developing and managing full funnel strategies with a strong focus on digital and social for _Disney Cruise Line_. Secondarily this role will provide support as required for _Walt Disney World_ Resort, _Disneyland_ Resort and _Aulani_, a Disney Resort & Spa.

**Responsibilities**
**_Budget Management:_**
- Responsible for tracking and reconciliation of all Canada Marketing and Media Strategy budgets; supporting _Walt Disney World_ Resort, _Disneyland_ Resort_, Disney Cruise Line_ and _Aulani_, a Disney Resort & Spa.

**_ Marketing Strategy:_**
- Collaborate with internal and external partners and agencies to obtain, analyze and interpret data to determine marketing program performance and develop future plans based on findings.
- Conduct ad hoc analyses to assess offer performance, booking patterns, etc.

**_ Media Campaign Planning and Execution:_**
- Assist with the development of, and manage, the execution of annual and quarterly media campaigns; campaigns will have a strong digital and social focus but will include all mediums including YouTube, audio, OOH television, gaming.
- This role will be responsible for managing media plans with both internal and external agencies, assessing both parties requested budget and tactics and determining which strategies will utilize dollars in the most efficient way to meet marketing objectives.
- Support campaign monitoring and optimizations.
- Continually seek out new digital advertising opportunities.
- Manage pre-arrival and acquisition CRM campaigns.
- Manage the content strategy for consumer English and French websites including launch of all offer and new product/celebration websites and/or microsites.

**_ Creative Development:_**
- Work with internal and external agencies to manage the development and approval of creative required for campaign execution.
- Ensure Canadian insights, unique market and plan needs are communicated and included in creative executions.

**Qualifications**:
**_
Required Qualifications:_**
- 3+ years’ experience in Digital Marketing/Media Buying/Brand Building/Strategic Planning.
- Keen attention to detail with strong analytical abilities.
- Strong knowledge of excel.
- Strong understanding of social and digital media buying, tracking and analysis is required.
- Strong familiarity with social platforms and digital industry trends.
- Excellent oral and written communication skills, strong business acumen.
- Experience managing creative development (in-house and external agencies).
- Ability to work effectively with remote teams.
- Superior organization and time management skills.
- Proven ability to successfully manage multiple priorities in a multi-stakeholder environment.
- Must be able to build PowerPoint presentations.
- **_ A valid passport required._**:

- **_ Legally able to travel to and drive in the United States._**:

- French oral/written skills are an asset.
- Bachelor of Commerce degree or equivalent.

**Disney Parks & Resorts Overview**

The Canada office of Disney Parks and Resorts is responsible for Marketing and Sales activities for the _Walt Disney World_ Resort in Florida, the _Disneyland_ Resort in California, _Disney Cruise Line_, _Aulani_ a Disney Resort & Spa in Hawaii and _Adventures by Disney_. We are a dynamic group of professionals who are passionate about positioning Disney Parks & Resorts as the most trusted provider of travel and leisure experiences throughout the world.

The _Walt Disney World_ Resort is the most popular tourist destinat

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