Vp, Media Strategy

5 months ago

Toronto, Canada Klick Health Full time

**About Klick Health**

**Job Details**

Join our team if you're ready for a role that's as dynamic as it is impactful. With us, you'll leverage your expertise in media strategy and communication planning to make a real difference in the healthcare space. You'll be at the helm of strategy development for healthcare providers and patients, crafting narratives that resonate and strategies that deliver. We're a collaborative bunch, so you'll work closely with our media planning teams, research teams, and other departments to define go-to-market strategies across all media channels. And your mentorship will help our media team grow their strategy, storytelling, and business acumen. But what really sets us apart is our commitment to making a difference. We're not just looking for someone to fill a role—we're looking for someone to help us redefine what's possible in healthcare media strategy. So if you're ready to bring your experience, your skills, and your passion to a team that values them, we can't wait to meet you.

**Responsibilities**:

- Demonstrated proficiency in leading strategy development for both healthcare providers (HCP) and consumers. This includes the ability to understand and address the unique needs of these segments and create tailored strategies for each
- Mastery in managing the entire media pitch process, from the initial Request for Proposal (RFP) to the final delivery to the client. This includes developing a media strategy that aligns with the client's needs, creating a compelling pitch, story narrative and effectively communicating this strategy to the client
- Expertise in leading the new business RFP process. This includes the ability to craft a compelling strategic narrative, develop an effective media strategy, plan the channel mix, outline the investment approach, and establish the measurement parameters
- Exceptional communication and presentation skills are required. The individual should have the ability to effectively communicate complex ideas and strategies to both internal teams and senior executives at client organizations
- Collaborate with media planning teams, research team, and other departments to define go-to-market strategies across all media channels Support media planning and analytics teams in their analysis of media activity in order to shape the story and callout key observations, insights and optimizations to meet strategic objectives
- Train and mentor members of the media team to elevate their strategy and storytelling skills
- Train and mentor members of the media team in business, media and healthcare acumen
- Identify, design, and deliver opportunities for account growth and optimization, leveraging data and analytics to build a compelling business case
- Identify new opportunities to deliver revenue and instill data-driven practices Lead/collaborate on new business pitches, owning the narrative

**Qualifications**:

- Requires 10-15+ years of experience in leading client media strategy with expert experience leading agency new business pitch process, communications planning, and media planning within US pharma/health agency roles or client-side roles
- Deep understanding of HCP (Healthcare Provider) and Patient media strategy development, especially in relation to new therapeutic launches and label extensions, is essential
- Proven experience in developing and executing patient and HCP segmentation, targeting, engagement strategy, and measurement approaches across various therapeutic areas, from ultra-rare to mass indications, is necessary
- A strong understanding of ROAS (Return on Ad Spend) through both short and long-term measurement, and performance marketing is required
- A deep understanding of cross-channel marketing, including TV, search, social programmatic, and display is a must
- Excellent communication skills, with the ability to effectively present ideas, results, and concepts to senior executives and internal teams, are needed
- Experience in brand campaign and lead generation, with clear and established accountability metrics to assess effectiveness is crucial
- Strong writing and organizational skills, along with the ability to manage multiple priorities and project and team management experience, are required
- Comfort with and enthusiasm for integrating AI into your work

LI-ML1 #LI-Hybrid
- Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of colour, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities._

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