Media Strategy Director

2 days ago


Toronto, Ontario, Canada PHD Full time

We are seeking a highly skilled Media Strategy Director to join our team at PHD Canada. With over 40 years of Canadian history, we bring the breadth of global strength and the depth of local expertise to Canadian brands.

As a Media Strategy Director, you will lead the Integrated PHD team by delivering superior client satisfaction through the building and execution of strategic, competitive, and creative media plans. You will have an intimate knowledge of the client's business and the media marketplace and apply this knowledge to help the PHD integrated team drive results and exceed client KPIs.

You will mentor and supervise direct reports, elevate the team's performance through leading by example, and be an essential and valuable member of the PHD team through positive and professional engagement of client teams, agency partners, media partners, and field experts.

Key responsibilities include:

  • Media Planning – Ensure the team infuses every plan with thoughtful, functional, creative, data-driven executions rooted in insights.
  • Incorporate measurement and campaign optimization for ultimate performance.
  • Leverage your team to grow skillsets, presentation skills, detail-orientation, technical skills, leadership, and critical thinking.
  • Client Management – Build and maintain an effective working relationship with appropriate business leaders to continuously grow the account.
  • Provide a unique point of view to help clients interpret the best way to test and scale new approaches and identify opportunities to grow their business.

Competitive Salary: $120,000 - $180,000 per year based on experience.

Bilingualism is an asset but not required. Working knowledge of digital and traditional media ecosystem, as well as industry tools/resources such as BBM, Google Analytics, and Adwords, is preferred.



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