Cloud Media Strategy, Manager

2 days ago

Toronto, Canada Salesforce Full time

Job Category

Marketing & Communications

Job Details

**About Salesforce**

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you’ve come to the right place.

We’re Salesforce, the Customer Company, encouraging the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you’ve come to the right place.

Are you ready to help us scale the business? We are building Salesforce's Media Lab, a global centralized media operation across strategy, ad-tech, operations, intelligence, and of course, media/sem. We're looking for skilled marketers who are curious, analytical, and have a passion for digital marketing to join the team as we build out this versatile organization.

Your Impact

As a product/cloud media strategist, you will be the owner of a cloud’s end-to-end media strategy. Your core focus will be owning the performance and growth of your cloud: generating quality leads, high converting pipeline, and ultimately revenue for our partners in sales. You will work cross-functionally with field marketing, product marketing, coordinated campaigns, ad partners, ad-tech, operations, and intelligence to build effective and efficient programs. As a key member of the Media Lab, you will:

- Own media performance across all channels for your cloud, working closely with channel strategy teams to develop media plans that support measurable growth across brand to demand.
- Deeply embedded within your business to understand key business problems, objectives, and audiences to solutions for your media strategy.
- Own relationships with key external partners across field and product marketing teams, communicating performance and ensuring we have the elements necessary for optimization and efficient performance.
- Stay up to date on the latest media trends and vendor technologies to ensure your cloud is on the cutting edge of innovation.
- Drive creative optimization strategy and feedback loops with teams of designers and marketing (integrated and product)
- Continually test and iterate to ensure we are getting the most value out of each dollar spent.

**Requirements**:

- Mandatory 8+ years of professional experience in performance marketing or general online/digital marketing, preferably in the B2B industry
- Comfortable working in a fast-moving environment (agency or start-up experience a plus), working autonomously, and not always having fool-proof information.
- Consistently building strong relationships with collaborators of all levels, enabling yourself as well as your team to do excellent work.
- Exceptional communicator and a team mentality
- Analytical and driven problem solver, with a curiosity to understand the why as well as the what.
- Proficiency in Excel and/or Google Sheets

Accommodations

Posting Statement

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce. 

Salesforce welcomes all.

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