Digital Media Strategy Lead

2 weeks ago


Old Toronto, Canada Klick Group Full time
About Klick Health

Klick Health is a leading ecosystem of brilliant minds in life sciences, delivering innovative solutions and exceptional results. With two decades of growth and exponential expansion, we continue to invest in talent early and often, fostering future leaders at all levels.

As one of the country's Top 10 Great Workplaces, 10 Most Inspiring Cultures, Best Workplace for Innovators, Best Managed, and Fastest Growing, we prioritize diversity and inclusion, creating an environment where everyone can thrive and grow. Our dynamic work culture encourages collaboration, creativity, and problem-solving capabilities.

The Role: Associate Director, Media Planning

We are seeking a highly skilled Digital Media Strategy Lead to join our team as Associate Director, Media Planning. As a seasoned media guru, you will develop and execute meticulously researched and well-supported media plans, driving impactful results through precision implementation and collaboration with our Analytics Practice.

Your expertise will play a crucial role in crafting comprehensive digital media plans that drive optimal campaign outcomes. You will interact daily with clients, embodying the face of Klick, while managing relationships and ensuring client needs are met. Your attention to detail and time management abilities will be essential in overseeing media spend and associated expenses.

  • Craft and execute comprehensive digital media plans that drive impactful results.
  • Collaborate with the Analytics Practice to ensure optimal campaign outcomes.
  • Seamlessly integrate with content and creative teams to enhance campaign effectiveness.
  • Act as the primary liaison for clients, managing relationships and ensuring their needs are met.
  • Oversee and approve media spend and associated expenses.

This role requires a minimum of 7 years of media planning experience, preferably in an agency setting. Experience with the US market, particularly in healthcare or pharmaceutical sectors, is ideal. Strong strategic media planning and vision skills are essential, along with knowledge of DTC (Direct-to-Consumer) and HCP (Healthcare Professional) marketing. Proven ability to manage media budgets and client relationships is also required.



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