Strategic Lifecycle Marketing Manager

5 days ago

Toronto, Ontario, Canada President's Choice Financial Full time

At President's Choice Financial, we're shaping the future of Canadian retail, and we need your expertise to help us succeed. Our unique position as one of the country's largest employers provides our colleagues with a range of opportunities and experiences that help Canadians Live Life Well.


About This Role


The Senior Manager, Lifecycle Marketing is a pivotal position within our PC Insurance team that will help accelerate revenue growth while driving customer engagement and retention for the portfolio. This role requires a results-oriented, customer-centric marketer with experience in building outstanding customer journeys leveraging segmentation via lifecycle channels like email, SMS, and in-app messaging.


Key Responsibilities



  • Develop and implement new lifecycle campaigns while identifying trigger points throughout the entire customer journey
  • Drive end-to-end lifecycle strategies for each stage of the customer journey, across different customer segments
  • Own personalization strategy to enable relevant communications across customer experience and various touchpoints (email, app, online, etc.)
  • Use data to inform decision making, leveraging insights to define and refine strategies and enhance the effectiveness of marketing communication initiatives (multi-variant, A/B test, etc.)
  • Collaborate with internal and external partners to design and elevate integrated customer marketing campaigns with a focus on highly personalized and data-driven triggers
  • Develop quarterly and annual plans designed to optimize customer base outlook – increase product bundling, participation in loyalty programs, service upsell, etc.
  • Lead key customer retention and engagement strategies to deepen customer relationships and proactively provide value to customers
  • Lead development and implementation of marketing automation technology to improve workflows and enhance customer journey
  • Provide additional support on portfolio initiatives and strategic projects as required

Qualifications



  • University degree with a specialization in Business, Marketing, or an equivalent degree in a field of study related to the job
  • At least 7 years of experience in customer base marketing, or related function, within a services-based business (banking, insurance, telecommunications, etc.)
  • Proven track record of developing and implementing customer journeys across multiple touchpoints, including email, SMS, app
  • Tech-savvy with experience leveraging marketing automation software, CRM (bonus points for Salesforce Marketing Cloud), and interested in emerging technology
  • Strategic thinker who can develop and execute near and long-term strategies and roadmaps
  • Proven ability to build relationships with partners and colleagues across different business units and groups
  • Collaborative approach with the ability to influence and build consensus across internal and external partners to secure alignment and consensus
  • Ability to manage multiple deliverables and meet deadlines & goals within a fast-paced, dynamic, and sometimes ambiguous environment
  • Ability to deal with ambiguity, self-organize, and be proactive to complete multiple tasks on time with a clear focus on quantitative results
  • Strong analytical skills and ability to measure the effectiveness of programs
  • Experience managing a team and working cross-functionally
  • Communicate with clarity in all situations to all levels, including written, verbal, and team settings

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