Marketing Technology Manager

6 months ago

Toronto, Canada Rockwell Automation Full time

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us

**Job Description**:
**What You Will Be Doing**:

- ** **Subject matter expert on marketing automation, including production execution, lifecycle marketing, analytics and integrations.
- Work alongside the analysts and specialists to ensure accuracy of reporting and data governance programs.
- Cross-functional collaboration with the commercial and architecture teams on key initiatives such as implementing personalization capabilities and website optimization and tracking.
- Continually create and manage platform performance, including users, roles, workspaces, programs, sync/system errors, forms, landing pages, tracking, automations, segmentation, channel management, retention and privacy policies.
- Monitor and update scoring, MQL and lead lifecycle operational programs to support alignment between Marketing, Sales, Customer Success and other business units.
- Manage integrations, including CRM, event management platform, webinar platform, live chat, and other tools in the technology stack.
- Stay current with marketing automation best practices, industry standards and compliance.
- Champion marketing automation best practices, including documentation, guidance, database governance and management, training, and enablement across varied functional teams.
- Owning the MarTech vendor relationships and strategic plan for macro-level maturity, usage and transition.
- Onboarding, training and managing co-op students on a rotational basis.

Basic Qualifications:

- Bachelors Degree

**Preferred Qualifications**:

- 5+ years' experience in marketing automation and CRM integrations.
- Current or recent Marketo Certified Expert certification. Salesforce certification is an asset.
- Strong data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions.
- Technically capable, excellent communicator, and a desire to improve processes.
- Solution oriented with strong problem-solving skills.
- Understands business requirements and can translate those requirements into technical specifications and business cases.
- Thrives in a fast-paced environment, and has strong project management instincts, including the skills to accurately specify project timeframes, risks and dependencies.
- Enjoys working in cross-collaborative teams with a strong sense of curiosity and capacity to both learn from and teach others.
- Quick learner with the ability to rapidly correlate new concepts to existing knowledge.
- Able to develop strong working relationships with team members, vendors and partners, and can foster cooperation in non-hierarchical relationships.
- Strong sense of ownership and accountability along with a commitment to delivering high-quality technology infrastructure that balances technical and business goals.

LI-RI1

We are an Equal Opportunity Employer including disability and veterans.

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