Shopper Marketing Manager

2 days ago

Toronto, Canada Spinrite Full time

**Job description**:
Spinrite is the largest craft yarn and sewing thread company in North America. As an industry leader focused on driving growth and execution excellence, we are looking for a Shopper Marketing Manger to join our growing Marketing team. This is a unique opportunity not only to work for iconic retail accounts but also to have exposure to the US market and e commerce space.

Reporting to the Vice President of Marketing, the Shopper Marketing Manager will have ownership of the customer journey and complete path to purchase for their specific accounts, working very closely with the brand and creative team as well as sales and e-commerce teams to deliver best-in-class programs.

The SMM will be integral part of the marketing team, will manage two direct reports, and will have the opportunity to work very closely with internal stakeholders to deliver multi-channel strategic campaigns and new product launches.

**Duties and Responsibilities**:

- Full P&L accountability for your specific accounts
- Leverage research and consumer insights to create the best customer experience while driving sales
- Identify opportunities to drive consumption growth in your specific accounts by creating best in class programs
- Analyze and understand the competitive landscape, retail sales data, forecasting inputs, and industry trends to maximize results for your accounts
- Work closely with brand and key account team to create and execute winning consumer-driven marketing campaigns
- Generate new, actionable, relevant ideas that drive profitable growth through awareness and engagement of the consumer
- Analyze research, trends, and competition
- Identify and mitigate risks
- Leverage consumer data (both internal and external) to drive meaningful insights to capitalize on opportunities and inform decisions
- Collaborate with core cross-functional and external partners throughout the product development cycle to launch innovation, and ensure flawless execution in your assigned accounts
- Manage, coach, and develop direct reports and rally key internal and external stakeholders
- Develop and execute initiatives that fit our brand priorities
- Develop creative briefs and promotions for their dedicated accounts.

**Qualifications**:

- 5+ years of experience in a related role
- Experience managing direct report is preferred
- University education in Business or Marketing. MBA is an asset
- Excellent project and time management skills with ability to work multiple projects.
- Independent, entrepreneurial thinker, and adaptable to change
- Strong written and oral communication skills, able to work with all levels within the organization
- Creative and strategic thinker, great at problem solving
- Travel is required, must have a valid passport and driver's license.

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