Associate Shopper Marketing Manager

5 days ago

Toronto, Canada Unilever Full time

**Background & Purpose of the Role**

The Associate Shopper Marketing Manager is accountable for the Beauty & Wellbeing Business Unit (BU) end-to-end in-store and online customer marketing programs. Owns the execution of Retailer accounts shopper marketing activity system and contributes to their ROI and sales targets. Is accountable for the development and execution of customer-specific shopper marketing programs that achieve brand business objectives for their assigned customers. Responsible for all aspects of the commerce marketing program life cycle, including gaining cross-functional alignment and managing agency resources.

**Who You Are & What You’ll Do**

Building & developing holistic omni marketing strategies for specific retailers that translate Unilever Corporate Strategies while aligning with Customers strategic thrusts and objectives. Collaboration & alignment with key stakeholders is crucial (retailers, agencies, as well as internal stakeholders
- key account and brand teams). You embrace an agile way of working and can bring insights into action.

**Program Execution and Customer Relationship Management**
- Executes shopper marketing programs for Retailer accounts, ensuring a holistic marketing plan for the best ROI.
- Works directly with the Sales team to ensure alignment of plan to Customer Strategies and Brand priorities.
- Responsible for agency partners relationship management to implement the Beauty & Wellbeing Shopper Marketing strategy in-store with success
- Leads relationships with sales teams, presenting and gaining mutual alignment with them on marketing strategies and programs.
- Manages agency partners in briefing and planning to execute programs.
- Is the “Go to” Shopper Marketing expert for their accounts.
- Conducts regular post-analysis on key shopper marketing programs to ensure the best ROI in future executions.
- Create concise, compelling and relevant messages by translating insight into selling stories to influence action
- Use retailer digital platforms & retail media to covert shoppers to buyers
- Target and optimize media to reach target consumers at the right time in their planning and purchase cycle for the category/brand
- Actively participate in the Unilever and customer annual joint business planning process
- Complete the full path to purchase by converting impressions into buyer
- Shares best practices with cross-functional teams to execute stronger shopper programs going forward
- Present updates and results as they relate to owned programs within various company meetings.

**Planning and Financial Management**
- Leads the Shopper Marketing planning process by utilizing objectives, strategies and available insights/data to build annual shopper marketing plans for assigned customers.
- Manages relationships among cross-functional teams while ensuring they are delivering on project timelines. Includes working directly with cross-functional teams - Sales, Brand, agency teams, vendor partners, regulatory, and legal.
- Collaborates with Brand, Sales, & CS&P teams to ensure Shopper Marketing programs are aligned with strategy and business objectives related to net sales and gross margin.
- Leverages shopper insights and collaborates with Customer Insights to ensure programs are insight-driven and aligned to category growth strategies.
- Manages the shopper marketing budget for assigned brands.

**What You’ll Need to Succeed**
- University Degree, major in marketing preferred (MBA is a strong plus) with 4+ years of relevant experience (Media, Performance Marketing, Marketing, Digital) with proven track record of developing and leading strong shopper marketing plans.
- Strong competency & in-depth understanding of the customer landscape
- Strong strategic and analytic capabilities with the ability to easily utilize data to support shopper marketing strategy and decisions.
- Strong knowledge and understanding of consumer/Customer data, research & project tracking.
- Successful prior experience in developing and executing shopper marketing programs, managing agencies, and managing budgets.
- Ability to communicate and influence at various levels of organization.
- Experience managing and leading within a matrix organization.
- Experience working with agency partners
- Solid ACNielsen Market Track skills
- Strong Media expertise/knowledge
- Excellent project/program management skills

**What We Can Offer You**

Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Unilever: Life | LinkedIn | Strategy | Unilever | Why work for Unilever | Careers at Unilever | Unilever Global Website | Check Out Our Space
- Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across

  • Shopper Marketing Manager

    3 weeks ago

    Toronto, Canada Molson Coors Full time

    **Date**:Mar 27, 2024**Location**:Toronto, ON, CA**Requisition ID**:30426**A Career in Beer** **and Beyond**: - Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments. We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond...

  • Shopper Marketing Manager

    3 weeks ago

    Toronto, Canada Unilever Full time

    **Who You Are and What You'll Do** The Shopper Marketing Manager owns and is accountable for the Nutrition Business Unit (BU) end-to-end in-store and online customer marketing programs. Owns the execution of Retailer accounts shopper marketing activity system and contributes to their ROI and sales targets. Is accountable for the development and execution of...

  • Shopper Marketing Manager

    2 weeks ago

    Toronto, Ontario, Canada Molson Coors Full time

    Date:Mar 27, 2024Location:Toronto, ON, CARequisition ID:30426A Career in Beer and Beyond:Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life's moments. We've been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.We are Talent...

  • Associate Manager, Category and Shopper Development

    4 weeks ago

    Toronto, Canada Irving Consumer Products Full time

    Associate Manager, Category and Shopper Development At Irving Consumer Products, we recognize that the key to our success is our people. Irving Consumer Products is a leading manufacturer of premium tissue products - including national brands and private label. We pride ourselves in our commitment to providing the best quality products and exceptional...

  • Shopper Marketing Manager – Nutrition

    1 week ago

    Old Toronto, Canada Itvjob Full time

    The Shopper Marketing Manager owns and is accountable for the Nutrition Business Unit (BU) end-to-end in-store and online customer marketing programs. Owns the execution of Retailer accounts shopper marketing activity system and contributes to their ROI and sales targets. Is accountable for the development and execution of customer-specific shopper marketing...

  • Shopper Marketing Manager – Nutrition

    6 days ago

    Old Toronto, Canada Itvjob Full time

    The Shopper Marketing Manager owns and is accountable for the Nutrition Business Unit (BU) end-to-end in-store and online customer marketing programs. Owns the execution of Retailer accounts shopper marketing activity system and contributes to their ROI and sales targets. Is accountable for the development and execution of customer-specific shopper marketing...

  • Shopper Marketing Manager

    2 weeks ago

    Toronto, Canada Mondelēz International Full time

    **Job Description**: **Are You Ready to Make It Happen at Mondelēz International?** **Join our Mission to Lead the Future of Snacking. Make It With Pride.** You ensure that promotional campaigns and initiatives are activated across the customer base. You explain the activation vision, provide support materials and develop in-store point-of-sale (POS)...

  • Shopper Marketing Manager

    2 weeks ago

    Toronto, Ontario, Canada Danone Full time

    About the jobAs part of this position, you will be accountable for:Mission:_Leverage shopper insights to accelerate sales and create value to our retail partners by offering activations to increase shopper conversion at the point of sale and in the pre-shop planning stage.Lead financially sustainable projects with respective clients in all key stages:...

  • Shopper Marketing Manager

    2 weeks ago

    Toronto, Ontario, Canada Mondelēz International Full time

    Job Description:Are You Ready to Make It Happen at Mondelēz International?Join our Mission to Lead the Future of Snacking. Make It With Pride.You ensure that promotional campaigns and initiatives are activated across the customer base. You explain the activation vision, provide support materials and develop in-store point-of-sale (POS) activation...

  • Assistant Shopper Marketing Manager

    1 month ago

    Toronto, Ontario, Canada Molson Coors Beverage Company Full time

    Assistant Shopper Marketing Manager (16mth Contract)Date: May 22, 2024Location:Toronto, ON, CARequisition ID: 31148This is a 16mth Contract*A Career in Beer and Beyond: *Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life's moments. We've been brewing iconic brands for over 350 years and are now proud to...

  • Assistant Shopper Marketing Manager

    3 weeks ago

    Toronto, Canada Molson Coors Full time

    **Date**:May 22, 2024**Location**:Toronto, ON, CA**Requisition ID**:31149**A Career in Beer and Beyond**: - Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments. We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the...

  • Assistant Shopper Marketing Manager

    1 month ago

    Toronto, Ontario, Canada Molson Coors Beverage Company Full time

    Assistant Shopper Marketing ManagerDate: May 22, 2024Location:Toronto, ON, CARequisition ID: 31149*A Career in Beer and Beyond: *Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life's moments. We've been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that...

  • Assistant Shopper Marketing Manager

    2 weeks ago

    Toronto, Ontario, Canada Molson Coors Beverage Company Full time

    Assistant Shopper Marketing ManagerDate: May 22, 2024Location:Toronto, ON, CARequisition ID: 31149*A Career in Beer and Beyond: *Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life's moments. We've been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that...

  • Assistant Shopper Marketing Manager

    2 weeks ago

    Toronto, Ontario, Canada Molson Coors Beverage Company Full time

    Requisition ID: 31148This is a 16-month ContractA Career in Beer and Beyond:Our mission at Molson Coors Beverage Company is to craft beverages that bring individuals together to commemorate all of life's occasions. With over 350 years of experience brewing iconic brands, we are now thrilled to present a contemporary portfolio that extends beyond the...

  • Assistant Shopper Marketing Manager

    2 weeks ago

    Toronto, Ontario, Canada Molson Coors Full time

    Date:May 22, 2024Location:Toronto, ON, CARequisition ID:31148This is a 16mth ContractA Career in Beer and Beyond:Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life's moments. We've been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the...

  • Assistant Shopper Marketing Manager

    2 weeks ago

    Toronto, Ontario, Canada Molson Coors Full time

    Requisition ID: 31149 A Career in Beer and Beyond: Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life's moments. We've been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle. We are Talent Brewers with our culture rooted in...

  • Manager Shopper Marketing Food Basics

    2 weeks ago

    Toronto, Canada Metro Inc. Full time

    **Position Title**: ***Manager Shopper Marketing Food Basics **Requisition ID**: 34003 **Career Group (ADSP)**: ***Administrative **Division**:Qc - Marketing Metro (80069072) **Department**: ***Marketing and e-Commerce **Work Location**:METRO ON - 5559 DUNDAS STREET W (#A-DUND) **Province**:Canada : Ontario **Position Type**:Permanent **Joining our...

  • Assistant Shopper Marketing Manager

    1 month ago

    Toronto, Canada Molson Coors Brewing Company Full time

    Requisition ID: 31149 A Career in Beer and Beyond: Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life's moments. We've been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle. We are Talent Brewers with our culture rooted...

  • Shopper Marketing Coordinator

    3 weeks ago

    Toronto, Canada Spinrite Full time

    Spinrite is the largest craft yarn and sewing thread company in North America. As an industry leader focused on driving growth and execution excellence, we are looking for a Shopper Marketing Coordinator to join our growing Product Development & Shopper Marketing team. **Duties and Responsibilities**: - Execute and coordinate account specific merchandising...

  • Manager Shopper Marketing Food Basics

    2 weeks ago

    Toronto, Ontario, Canada Metro Inc. Full time

    Position Title:***Manager Shopper Marketing Food BasicsRequisition ID: 34003Career Group (ADSP):***AdministrativeDivision:Qc - Marketing Metro Department:***Marketing and e-CommerceWork Location:METRO ON DUNDAS STREET W (#A-DUND)Province:Canada : OntarioPosition Type:PermanentJoining our team has its advantages Flexible schedule to promote work/life balance...